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Title: Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives / Edition 1, Author: Barbara Mueller
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Communicating with the…
by Barbara Mueller
Paperback $63.55
Title: Creative Direction in a Digital World: A Guide to Being a Modern Creative Director / Edition 1, Author: Adam Harrell
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Creative Direction in a…
by Adam Harrell
Paperback $62.95
Title: Dynamics of International Advertising: Theoretical and Practical Perspectives / Edition 3, Author: Barbara Mueller
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Dynamics of International…
by Barbara Mueller
Paperback $81.90
Title: Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan / Edition 1, Author: Keiko Tanaka
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Advertising Language: A…
by Keiko Tanaka
Paperback $63.99
Title: Essentials of Contemporary Advertising / Edition 2, Author: William F. Arens
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Essentials of Contemporary…
by William F. Arens, David Schaefer, Michael F. Weigold
Paperback $181.33
Title: Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget / Edition 1, Author: Kevin J. Clancy
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Uncover the Hidden Power of…
by Kevin J. Clancy, David Lloyd
Paperback $95.00
Title: Consumer Behavior and Advertising Involvement: Selected Works of Herbert E. Krugman / Edition 1, Author: Edward P. Krugman
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Consumer Behavior and…
by Edward P. Krugman
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Paperback $66.99
Title: The Commercialization of American Culture: New Advertising, Control and Democracy / Edition 1, Author: Matthew P. McAllister
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The Commercialization of…
by Matthew P. McAllister
Paperback $95.00
Title: Selling Places: The Marketing and Promotion of Towns and Cities 1850-2000 / Edition 1, Author: Stephen Ward
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Selling Places: The Marketing…
by Stephen Ward
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Paperback $77.99
Title: News for a Change: An Advocate's Guide to Working with the Media / Edition 1, Author: Lawrence Wallack
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News for a Change: An Advocate…
by Lawrence Wallack, Katie Woodruff, Lori Dorfman, Iris Diaz
Paperback $100.00
Title: Fundamentals of Advertising / Edition 2, Author: John Wilmshurst
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Fundamentals of Advertising /…
by John Wilmshurst, Adrian Mackay
Paperback $71.99
Title: Attention, Attitude, and Affect in Response To Advertising / Edition 1, Author: Eddie M. Clark
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Attention, Attitude, and…
by Eddie M. Clark, Timothy C. Brock, David W. Stewart
Paperback $69.99
Title: Brand Equity & Advertising: Advertising's Role in Building Strong Brands / Edition 1, Author: David A. Aaker
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Brand Equity & Advertising:…
by David A. Aaker, Alexander L. Biel, Alexander Biel
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Paperback $115.00
Title: Endless Propaganda: The Advertising of Public Goods / Edition 1, Author: Paul Rutherford
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Endless Propaganda: The…
by Paul Rutherford
Paperback $53.00
Title: What's in a Name?: Advertising and the Concept of Brands / Edition 1, Author: David M Jones
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What's in a Name?: Advertising…
by David M Jones, Jan S. Slater
Paperback $63.99
Title: PROMO2 (with CourseMate, 1 term (6 months) Printed Access Card) / Edition 2, Author: Thomas O'Guinn
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PROMO2 (with CourseMate, 1…
by Thomas O'Guinn, Chris Allen, Richard J. Semenik
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Paperback $74.95
Title: The Blueprint for Strategic Advertising: How Critical Thinking Builds Successful Campaigns / Edition 1, Author: Margo Berman
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The Blueprint for Strategic…
by Margo Berman
Paperback $63.99
Title: The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors, Author: Margo Berman
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The Brains Behind Great Ad…
by Margo Berman, Robyn Blakeman
Paperback $56.00
Title: The Game Maker's Apprentice: Game Development for Beginners / Edition 1, Author: Jacob Habgood
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The Game Maker's Apprentice:…
by Jacob Habgood, Mark Overmars
Paperback from $38.48 $69.99 Current price is $38.48, Original price is $69.99.
Title: Digital Advertising: Theory and Research / Edition 3, Author: Shelly Rodgers
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Digital Advertising: Theory…
by Shelly Rodgers, Esther Thorson
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Paperback $68.99

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