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Title: Pictorial Metaphor in Advertising / Edition 1, Author: Charles Forceville
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Pictorial Metaphor in…
by Charles Forceville
Paperback $63.99
Title: Visual Marketing: From Attention to Action / Edition 1, Author: Michel Wedel
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Visual Marketing: From…
by Michel Wedel, Rik Pieters
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Paperback $54.99
Title: M: Advertising / Edition 3, Author: Michael F. Weigold
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M: Advertising / Edition 3
by Michael F. Weigold, William Arens
Paperback from $78.01 $106.75 Current price is $78.01, Original price is $106.75.
Title: Persuasive Imagery: A Consumer Response Perspective / Edition 1, Author: Linda M. Scott
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Persuasive Imagery: A Consumer…
by Linda M. Scott, Rajeev Batra
Paperback $63.99
Title: Values, Lifestyles, and Psychographics / Edition 1, Author: Lynn R. Kahle
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Values, Lifestyles, and…
by Lynn R. Kahle, Larry Chiagouris
Paperback $61.99
Title: Advertising to Children: Concepts and Controversies / Edition 1, Author: M . Carole Macklin
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Advertising to Children:…
by M . Carole Macklin, Leslie C. Carlson
Paperback $95.00
Title: M: Advertising / Edition 2, Author: David H. Schaefer
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M: Advertising / Edition 2
by David H. Schaefer, William F. Arens, Christian Arens, Michael F. Weigold
Paperback $108.67
Title: International Advertising: Realities and Myths / Edition 1, Author: John Philip Jones
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International Advertising:…
by John Philip Jones
Paperback $129.00
Title: Broadcast/Broadband Copywriting / Edition 8, Author: Peter B. Orlik
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Broadcast/Broadband…
by Peter B. Orlik
Paperback $185.00
Title: The Interplay of Influence: News, Advertising, Politics, and the Internet (with InfoTrac) / Edition 6, Author: Kathleen Hall Jamieson
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The Interplay of Influence:…
by Kathleen Hall Jamieson, Karlyn Kohrs Campbell
Paperback $148.95
Title: Persuasion in Advertising / Edition 1, Author: John O'Shaugnessy
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Persuasion in Advertising /…
by John O'Shaugnessy, Nicholas O'Shaughnessy
Paperback $66.99
Title: Digital Advertising: Theory and Research / Edition 3, Author: Shelly Rodgers
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Digital Advertising: Theory…
by Shelly Rodgers, Esther Thorson
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Paperback $68.99
Title: What's in a Name?: Advertising and the Concept of Brands / Edition 1, Author: David M Jones
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What's in a Name?: Advertising…
by David M Jones, Jan S. Slater
Paperback $63.99
Title: The Ultimate Secrets of Advertising / Edition 1, Author: John Philip Jones
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The Ultimate Secrets of…
by John Philip Jones
Paperback $129.00
Title: Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016 / Edition 7, Author: Darrell M. West
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Air Wars: Television…
by Darrell M. West
Paperback $68.00
Title: Advertising: Concept and Copy / Edition 3, Author: George Felton
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by George Felton
Paperback $65.00
Title: The Interplay of Truth and Deception: New Agendas in Theory and Research / Edition 1, Author: Matthew S. McGlone
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The Interplay of Truth and…
by Matthew S. McGlone, Mark L. Knapp
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Paperback $54.99
Title: How to Use Advertising to Build Strong Brands / Edition 1, Author: John Philip Jones
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How to Use Advertising to…
by John Philip Jones
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Paperback $129.00
Title: Buyways: Billboards, Automobiles, and the American Landscape / Edition 1, Author: Catherine Gudis
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Buyways: Billboards,…
by Catherine Gudis
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Paperback $61.99

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