Title: Law for Advertising, Broadcasting, Journalism, and Public Relations / Edition 1, Author: Michael G. Parkinson
Title: How Advertising Works: The Role of Research / Edition 1, Author: John Philip Jones
Title: The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors, Author: Margo Berman
Title: Crisis Communications: A Casebook Approach / Edition 5, Author: Kathleen Fearn-Banks
Title: Advertising Management / Edition 1, Author: Donald W Jugenheimer
Title: Strategic Copywriting: How to Create Effective Advertising / Edition 2, Author: Edd Applegate
Title: When Ads Work: New Proof That Advertising Triggers Sales / Edition 1, Author: David M Jones
Title: Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers / Edition 1, Author: Edd Applegate
Title: Marketing and Advertising Law in a Process of Harmonisation, Author: Ulf Bernitz
Title: Media Selling: Television, Print, Internet, Radio / Edition 4, Author: Charles Warner
Title: Pictorial Metaphor in Advertising / Edition 1, Author: Charles Forceville
Title: Values, Lifestyles, and Psychographics / Edition 1, Author: Lynn R. Kahle
Title: M: Advertising / Edition 2, Author: David H. Schaefer
Title: Advertising: Concept and Copy / Edition 3, Author: George Felton