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Title: Advertising & IMC: Principles and Practice / Edition 10, Author: Sandra Moriarty
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Advertising & IMC: Principles…
by Sandra Moriarty, Nancy . Mitchell, William D Wells
Paperback from $211.22 $319.99 Current price is $211.22, Original price is $319.99.
Title: Integrated Advertising, Promotion, and Marketing Communications / Edition 7, Author: Kenneth E. Clow
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Integrated Advertising,…
by Kenneth E. Clow, Donald E. Baack
Paperback from $167.12 $239.99 Current price is $167.12, Original price is $239.99.
Title: Broadcast/Broadband Copywriting / Edition 8, Author: Peter B. Orlik
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Broadcast/Broadband…
by Peter B. Orlik
Paperback $185.00
Title: Essentials of Contemporary Advertising / Edition 2, Author: William F. Arens
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Essentials of Contemporary…
by William F. Arens, David Schaefer, Michael F. Weigold
Paperback $181.33
Title: The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications / Edition 1, Author: John Philip Jones
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The Advertising Business:…
by John Philip Jones
Paperback $179.00
Title: Visual Persuasion: The Role of Images in Advertising / Edition 1, Author: Paul P. Messaris
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Visual Persuasion: The Role of…
by Paul P. Messaris
Paperback $179.00
Title: How Advertising Works: The Role of Research / Edition 1, Author: John Philip Jones
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How Advertising Works: The…
by John Philip Jones
Explore Series
Paperback $151.00
Title: Promotion in the Merchandising Environment / Edition 3, Author: Kristen K. Swanson
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Promotion in the Merchandising…
by Kristen K. Swanson, Judith C. Everett
Paperback $150.00
Title: The Interplay of Influence: News, Advertising, Politics, and the Internet (with InfoTrac) / Edition 6, Author: Kathleen Hall Jamieson
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The Interplay of Influence:…
by Kathleen Hall Jamieson, Karlyn Kohrs Campbell
Paperback $148.95
Title: Effective Advertising: Understanding When, How, and Why Advertising Works / Edition 1, Author: Gerard J. Tellis
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Effective Advertising:…
by Gerard J. Tellis
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Paperback $129.00
Title: International Advertising: Realities and Myths / Edition 1, Author: John Philip Jones
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International Advertising:…
by John Philip Jones
Paperback $129.00
Title: The Ultimate Secrets of Advertising / Edition 1, Author: John Philip Jones
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The Ultimate Secrets of…
by John Philip Jones
Paperback $129.00
Title: How to Use Advertising to Build Strong Brands / Edition 1, Author: John Philip Jones
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How to Use Advertising to…
by John Philip Jones
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Paperback $129.00
Title: Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World / Edition 1, Author: Curtis P. Haugtvedt
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Online Consumer Psychology:…
by Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch
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Paperback $125.00
Title: Law for Advertising, Broadcasting, Journalism, and Public Relations / Edition 1, Author: Michael G. Parkinson
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Law for Advertising,…
by Michael G. Parkinson, L. Marie Parkinson
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Paperback $115.00
Title: Brand Equity & Advertising: Advertising's Role in Building Strong Brands / Edition 1, Author: David A. Aaker
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Brand Equity & Advertising:…
by David A. Aaker, Alexander L. Biel, Alexander Biel
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Paperback $115.00
Title: Making Customer Satisfaction Happen / Edition 1, Author: R.M. McNealy
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Making Customer Satisfaction…
by R.M. McNealy
Paperback $109.99
Title: M: Advertising / Edition 2, Author: David H. Schaefer
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M: Advertising / Edition 2
by David H. Schaefer, William F. Arens, Christian Arens, Michael F. Weigold
Paperback $108.67
Title: M: Advertising / Edition 3, Author: Michael F. Weigold
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M: Advertising / Edition 3
by Michael F. Weigold, William Arens
Paperback from $78.01 $106.75 Current price is $78.01, Original price is $106.75.
Title: Advertising Creative: Strategy, Copy, and Design / Edition 4, Author: Tom Altstiel
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Advertising Creative: Strategy…
by Tom Altstiel, Jean M. Grow
Paperback $103.00

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