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Title: Pictorial Metaphor in Advertising / Edition 1, Author: Charles Forceville
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Pictorial Metaphor in…
by Charles Forceville
Paperback $63.99
Title: Advertising: Concept and Copy / Edition 3, Author: George Felton
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Advertising: Concept and Copy …
by George Felton
Paperback $65.00
Title: A Master Class in Brand Planning: The Timeless Works of Stephen King / Edition 1, Author: Judie Lannon
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A Master Class in Brand…
by Judie Lannon, Merry Baskin
Hardcover $68.00
Title: Strategic Copywriting: How to Create Effective Advertising / Edition 2, Author: Edd Applegate
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Strategic Copywriting: How to…
by Edd Applegate
Paperback $71.00
Title: Under the Radar: Talking to Today's Cynical Consumer / Edition 1, Author: Jonathan Bond
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Under the Radar: Talking to…
by Jonathan Bond, Richard Kirshenbaum
#2 in Series
Hardcover $76.00
Title: When Ads Work: New Proof That Advertising Triggers Sales / Edition 1, Author: David M Jones
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When Ads Work: New Proof That…
by David M Jones
Paperback $77.99
Title: Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan / Edition 2, Author: Sally J. Patterson
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Strategic Communications for…
by Sally J. Patterson, Janel M. Radtke
Hardcover $79.00
Title: Media Selling: Television, Print, Internet, Radio / Edition 4, Author: Charles Warner
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Media Selling: Television,…
by Charles Warner, Warner
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Paperback $81.00
Title: Advertising Management / Edition 1, Author: Donald W Jugenheimer
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Advertising Management /…
by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Paperback $82.99
Title: Making Creativity Accountable: How Successful Advertisers Manage Their Television and Print / Edition 1, Author: Ronald C. Harding
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Making Creativity Accountable:…
by Ronald C. Harding
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Hardcover $85.00
Title: Selling Words: Free Speech in a Commercial Culture, Author: R. George Wright
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Selling Words: Free Speech in…
by R. George Wright
#79 in Series
Hardcover $89.00
Title: Building Brands Directly: Creating Business Value from Customer Relationships, Author: Stewart Pearson
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Building Brands Directly:…
by Stewart Pearson
Hardcover $89.00
Title: Advertising Compliance Law: Handbook for Marketing Professionals and Their Counsel / Edition 1, Author: John Lichtenberger
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Advertising Compliance Law:…
by John Lichtenberger
Hardcover $95.00
Title: Emotion in Advertising: Theoretical and Practical Explorations, Author: Stuart Agres
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Emotion in Advertising:…
by Stuart Agres, Tony M. Dubitsky, Julie A. Edell
Hardcover $95.00
Title: Crisis Communications: A Casebook Approach / Edition 5, Author: Kathleen Fearn-Banks
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Crisis Communications: A…
by Kathleen Fearn-Banks
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Paperback $96.99
Title: M: Advertising / Edition 2, Author: David H. Schaefer
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M: Advertising / Edition 2
by David H. Schaefer, William F. Arens, Christian Arens, Michael F. Weigold
Paperback $108.67
Title: The Effect of Advertising and Display: Assessing the Evidence / Edition 1, Author: Robert East
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The Effect of Advertising and…
by Robert East
Hardcover $109.99
Title: Law for Advertising, Broadcasting, Journalism, and Public Relations / Edition 1, Author: Michael G. Parkinson
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Law for Advertising,…
by Michael G. Parkinson, L. Marie Parkinson
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Paperback $115.00
Title: Marketing and Advertising Law in a Process of Harmonisation, Author: Ulf Bernitz
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Marketing and Advertising Law…
by Ulf Bernitz, Caroline Heide-Jørgensen
#70 in Series
Hardcover $130.00
Title: The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors, Author: Margo Berman
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The Brains Behind Great Ad…
by Margo Berman, Robyn Blakeman
Hardcover $133.00

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