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Title: Positioning: The Battle for Your Mind / Edition 1, Author: Al Ries
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Positioning: The Battle for…
by Al Ries, Jack Trout
Paperback $22.00
Title: Pictorial Metaphor in Advertising / Edition 1, Author: Charles Forceville
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Pictorial Metaphor in…
by Charles Forceville
Paperback $63.99
Title: New Directions in International Advertising Research / Edition 1, Author: S. Tamer Cavusgil
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New Directions in…
by S. Tamer Cavusgil, Charles R. Taylor
#12 in Series
Hardcover $181.99
Title: Naming Rights: Legacy Gifts and Corporate Money / Edition 1, Author: Terry Burton
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Naming Rights: Legacy Gifts…
by Terry Burton
Hardcover $60.00
Title: Media Selling: Television, Print, Internet, Radio / Edition 4, Author: Charles Warner
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Media Selling: Television,…
by Charles Warner, Warner
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Paperback $81.00
Title: Measuring Advertising Effectiveness / Edition 1, Author: William D. Wells
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Measuring Advertising…
by William D. Wells
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Hardcover $180.00
Title: Marketing and Advertising Law in a Process of Harmonisation, Author: Ulf Bernitz
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Marketing and Advertising Law…
by Ulf Bernitz, Caroline Heide-Jørgensen
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Paperback $54.95
Title: Making Creativity Accountable: How Successful Advertisers Manage Their Television and Print / Edition 1, Author: Ronald C. Harding
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Making Creativity Accountable:…
by Ronald C. Harding
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Hardcover $85.00
Title: M: Advertising / Edition 2, Author: David H. Schaefer
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M: Advertising / Edition 2
by David H. Schaefer, William F. Arens, Christian Arens, Michael F. Weigold
Paperback $108.67
Title: Law for Advertising, Broadcasting, Journalism, and Public Relations / Edition 1, Author: Michael G. Parkinson
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Law for Advertising,…
by Michael G. Parkinson, L. Marie Parkinson
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Paperback $115.00
Title: How Advertising Works: The Role of Research / Edition 1, Author: John Philip Jones
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How Advertising Works: The…
by John Philip Jones
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Paperback $151.00
Title: Emotion in Advertising: Theoretical and Practical Explorations, Author: Stuart Agres
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Emotion in Advertising:…
by Stuart Agres, Tony M. Dubitsky, Julie A. Edell
Hardcover $95.00
Title: Disruption: Overturning Conventions and Shaking Up the Marketplace / Edition 1, Author: Jean-Marie Dru
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Disruption: Overturning…
by Jean-Marie Dru
#1 in Series
Hardcover $58.00
Title: Crisis Communications: A Casebook Approach / Edition 5, Author: Kathleen Fearn-Banks
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Crisis Communications: A…
by Kathleen Fearn-Banks
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Paperback $96.99
Title: Creative Company: How St. Luke's Became
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Creative Company: How St. Luke…
by Andy Law, Andy Open Law
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Hardcover $50.00
Title: Concise Encyclopedia of Advertising / Edition 1, Author: Robert E Stevens
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Concise Encyclopedia of…
by Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack
Hardcover $180.00
Title: Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers / Edition 1, Author: Edd Applegate
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Cases in Advertising and…
by Edd Applegate, Art Johnsen
Paperback $53.00
Title: Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers, Author: Edd Applegate
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Cases in Advertising and…
by Edd Applegate, Art Johnsen
Hardcover $153.00
Title: Building Brands Directly: Creating Business Value from Customer Relationships, Author: Stewart Pearson
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Building Brands Directly:…
by Stewart Pearson
Hardcover $89.00
Title: Advertising: Concept and Copy / Edition 3, Author: George Felton
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Advertising: Concept and Copy …
by George Felton
Paperback $65.00

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