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Title: Marketing and Advertising Law in a Process of Harmonisation, Author: Ulf Bernitz
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Marketing and Advertising Law…
by Ulf Bernitz, Caroline Heide-Jørgensen
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Paperback $54.95
Title: Measuring Advertising Effectiveness / Edition 1, Author: William D. Wells
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Measuring Advertising…
by William D. Wells
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Hardcover $180.00
Title: Media Selling: Television, Print, Internet, Radio / Edition 4, Author: Charles Warner
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Media Selling: Television,…
by Charles Warner, Warner
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Paperback $81.00
Title: Naming Rights: Legacy Gifts and Corporate Money / Edition 1, Author: Terry Burton
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Naming Rights: Legacy Gifts…
by Terry Burton
Hardcover $60.00
Title: New Directions in International Advertising Research / Edition 1, Author: S. Tamer Cavusgil
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New Directions in…
by S. Tamer Cavusgil, Charles R. Taylor
#12 in Series
Hardcover $181.99
Title: Pictorial Metaphor in Advertising / Edition 1, Author: Charles Forceville
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Pictorial Metaphor in…
by Charles Forceville
Paperback $63.99
Title: Positioning: The Battle for Your Mind / Edition 1, Author: Al Ries
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Positioning: The Battle for…
by Al Ries, Jack Trout
Paperback $22.00
Title: Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner / Edition 1, Author: Hans-Dieter Klingemann
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Public Information Campaigns…
by Hans-Dieter Klingemann, Andrea Roemmele
Hardcover $232.00
Title: Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector / Edition 1, Author: Aino Halinen
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Relationship Marketing in…
by Aino Halinen
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Hardcover $350.00
Title: Repositioning: Marketing in an Era of Competition, Change, and Crisis / Edition 1, Author: Steve Rivkin
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Repositioning: Marketing in an…
by Steve Rivkin, Jack Trout
Hardcover $37.00
Title: Selling Words: Free Speech in a Commercial Culture, Author: R. George Wright
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Selling Words: Free Speech in…
by R. George Wright
#79 in Series
Hardcover $89.00
Title: Standard Dictionary of Advertising, Mass Media and Marketing / Standard Wörterbuch für Werbung, Massenmedien und Marketing: English-German / Englisch-Deutsch / Edition 1, Author: Wolfgang J. Koschnick
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Standard Dictionary of…
by Wolfgang J. Koschnick
Hardcover $155.99
Title: Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan / Edition 2, Author: Sally J. Patterson
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Strategic Communications for…
by Sally J. Patterson, Janel M. Radtke
Hardcover $79.00
Title: Strategic Copywriting: How to Create Effective Advertising / Edition 2, Author: Edd Applegate
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Strategic Copywriting: How to…
by Edd Applegate
Paperback $71.00
Title: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters / Edition 1, Author: Joseph Sugarman
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The Adweek Copywriting…
by Joseph Sugarman
Paperback $28.00
Title: The Age of Manipulation: The Con in Confidence, The Sin in Sincere / Edition 1993, Author: Wilson Bryan Key
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The Age of Manipulation: The…
by Wilson Bryan Key
Paperback $20.95
Title: The Bare Bones of Advertising Print Design / Edition 1, Author: Robyn Blakeman
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The Bare Bones of Advertising…
by Robyn Blakeman
Paperback from $31.70 $49.00 Current price is $31.70, Original price is $49.00.
Title: The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors, Author: Margo Berman
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The Brains Behind Great Ad…
by Margo Berman, Robyn Blakeman
Paperback $56.00
Title: The Discourse of Classified Advertising: Exploring the Nature of Linguistic Simplicity / Edition 1, Author: Paul Bruthiaux
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The Discourse of Classified…
by Paul Bruthiaux
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Hardcover $200.00
Title: The Effect of Advertising and Display: Assessing the Evidence / Edition 1, Author: Robert East
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The Effect of Advertising and…
by Robert East
Hardcover $109.99

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