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Title: Lovemarks: the future beyond brands, Author: Kevin Roberts
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Lovemarks: the future beyond…
by Kevin Roberts, A. G. Lafley (Foreword by)
eBook $12.99
Title: Brand Culture, Author: Jonathan Schroeder
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Brand Culture
by Jonathan Schroeder (Editor), Miriam Salzer Morling (Editor)
eBook $50.49 $66.99 Current price is $50.49, Original price is $66.99.
Title: Brands: Meaning and Value in Media Culture, Author: Adam Arvidsson
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Brands: Meaning and Value in…
by Adam Arvidsson
eBook $59.99 $79.99 Current price is $59.99, Original price is $79.99.
Title: Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets, Author: Sylvia M. Chan-Olmsted
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Competitive Strategy for Media…
by Sylvia M. Chan-Olmsted
Explore Series
eBook $37.49 $49.99 Current price is $37.49, Original price is $49.99.
Title: Performing Consumers: Global Capital and its Theatrical Seductions, Author: Maurya Wickstrom
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Performing Consumers: Global…
by Maurya Wickstrom
eBook $36.99 $48.95 Current price is $36.99, Original price is $48.95.
Title: Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy, Author: Marc Gobe
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Citizen Brand: 10 Commandments…
by Marc Gobe
eBook $6.99
Title: Branded Customer Service: The New Competitive Edge, Author: Janelle Barlow
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Branded Customer Service: The…
by Janelle Barlow, Paul Stewart
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eBook $17.49 $22.95 Current price is $17.49, Original price is $22.95.
Title: ZAG: The #1 Strategy of High-Performance Brands, Author: Marty Neumeier
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ZAG: The #1 Strategy of…
by Marty Neumeier
Explore Series
eBook $23.99 $31.99 Current price is $23.99, Original price is $31.99.
Title: Brand It Yourself: The Fast, Focused Way to Marketplace Magic, Author: Lynn Altman
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Brand It Yourself: The Fast,…
by Lynn Altman
eBook $6.99
Title: Private Label Strategy: How to Meet the Store Brand Challenge, Author: Nirmalya Kumar
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Private Label Strategy: How to…
by Nirmalya Kumar, Jan-benedict E. m. Steenkamp
eBook $26.49 $34.99 Current price is $26.49, Original price is $34.99.
Title: Killer Brands: Create and Market a Brand That Will Annihilate the Competition, Author: Frank Lane
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Killer Brands: Create and…
by Frank Lane
eBook $10.99
Title: Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys, Author: Marcel Danesi University of Toronto
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Why It Sells: Decoding the…
by Marcel Danesi University of Toronto
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eBook $47.50
Title: Brand Hollywood: Selling Entertainment in a Global Media Age, Author: Paul Grainge
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Brand Hollywood: Selling…
by Paul Grainge
eBook $37.49 $49.95 Current price is $37.49, Original price is $49.95.
Title: Global Brand Integrity Management, Author: Richard S. Post
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Global Brand Integrity…
by Richard S. Post, Penelope N. Post
eBook $26.99 $35.96 Current price is $26.99, Original price is $35.96.
Title: The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success, Author: Duane Knapp
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The Brand Promise: How Ketel…
by Duane Knapp
eBook $29.99 $39.60 Current price is $29.99, Original price is $39.60.
Title: Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki, Author: Rohit Bhargava
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Personality Not Included: Why…
by Rohit Bhargava
eBook $22.99 $30.60 Current price is $22.99, Original price is $30.60.
Title: Buying In: What We Buy and Who We Are, Author: Rob Walker
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Buying In: What We Buy and Who…
by Rob Walker
eBook $5.99
Title: Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business, Author: Elizabeth Sartain
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Brand From the Inside: Eight…
by Elizabeth Sartain, Mark Schumann
eBook $18.00
Title: Conversational Capital: How to Create Stuff People Love to Talk About, Author: Bertrand Cesvet
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Conversational Capital: How to…
by Bertrand Cesvet, Tony Babinski, Eric Alper
eBook $25.49 $33.99 Current price is $25.49, Original price is $33.99.
Title: BrandDigital: Simple Ways Top Brands Succeed in the Digital World, Author: Allen P. Adamson
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BrandDigital: Simple Ways Top…
by Allen P. Adamson
eBook $11.99

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