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Title: Branding Only Works on Cattle: The New Way to Get Known (And Drive Your Competitors Crazy), Author: Jonathan Salem Baskin
Title: The Global Brand: How to Create and Develop Lasting Brand Value in the World Market, Author: Nigel Hollis
Title: The Truth About Creating Brands People Love, Author: Donna Heckler
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Title: It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose, Author: Roy M. Spence Jr.
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Title: Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits, Author: Richard Rosen
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Title: Good for Business: The Rise of the Conscious Corporation, Author: Andrew Benett
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