Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy
Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship.
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Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy
Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship.
6.99
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5
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Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy
288
Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy
288
6.99
In Stock
Product Details
| ISBN-13: | 9781621531937 |
|---|---|
| Publisher: | Allworth |
| Publication date: | 09/02/2006 |
| Sold by: | SIMON & SCHUSTER |
| Format: | eBook |
| Pages: | 288 |
| File size: | 3 MB |
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