The NeuroPreneur: A Modern Mindset for Thriving in the Digital Age

by Dr. James Nitit Mah

Overview

In a rapidly evolving business landscape where disruption is the norm, entrepreneurs must adapt and acquire new skills to navigate the challenges and seize opportunities presented by the digital age. "Neuropreneur - A Modern Mindset For Thriving in The Digital Age" is a groundbreaking book that explores the world of entrepreneurship through a new perspective that understands the "Human Algorithm" and leverages that knowledge to create "Factuation Value" and "Sense of Reality" for customers, in an era where emotions often outweigh logic.

"Neuropreneur" guides readers through the disruptive waves reshaping industries and introduces "Neo Consumer Tribes," diverse customers who require a deep understanding of their unique needs and desires. By crafting memorable experiences that forge emotional connections and deliver profound value, entrepreneurs can build lasting relationships and foster unwavering loyalty.

This book is not just theoretical but a practical guide filled with real-world case studies, actionable insights, and cutting-edge techniques. Whether you are an entrepreneur, marketer, or business leader, "Neuropreneur" equips you with the tools and knowledge necessary to thrive in the digital economy. You will learn how to design products and services that align with true customer needs, communicate effectively to engage and inspire your audience and develop innovative strategies that differentiate you from the competition using the NeuroMerge protocol.

Packed with transformative concepts, "Neuropreneur" challenges conventional thinking and provides a roadmap for success in an ever-changing business world. Embrace the power of deep customer understanding and embark on a journey of self-discovery and growth as you unlock your potential to become a visionary leader shaping the future of business. Get ready to elevate your game, make a lasting impact, and join the ranks of Neuropreneur redefining the rules of success in the digital age.

Product Details

ISBN-13:	9781954759442
Publisher:	Cranberry Press, LLC
Publication date:	02/21/2022
Sold by:	Barnes & Noble
Format:	eBook
Pages:	73
File size:	4 MB

About the Author

James Nitit Mah, PhD

Dr. James Nitit Mah is a distinguished global thought leader and a renowned serial entrepreneur, steering a multinational conglomerate with a career spanning over three decades. He has held pivotal management positions in both the United States and Asia, showcasing his vast expertise in business strategy. Dr. Mah is particularly emphasized for his innovative contributions to business, having secured numerous innovation patents in the United States. His recognition includes several prestigious American business awards, which underscore his impact and influence in the business world. Dr. Mah's literary achievements have also marked him as the first ASEAN author to attain #1 bestseller status on the Wall Street Journal, Amazon, and USA Today lists. His strategic insights are deeply rooted in practical experiences that challenge conventional business models, offering new, proven strategies that are both actionable and effective. His expertise is regularly sought after by top-tier publications such as Forbes, Inc., and Entrepreneur, and he is invited to speak at Ivy League university and major global business forums.His business philosophy, 'Inspiration is nothing without contribution,' emphasizes the importance of not just devising innovative ideas but also implementing them to achieve tangible results. Through his leadership and strategic guidance, Dr. Mah has significantly influenced the direction of global business strategies, particularly through turbulent times, ensuring that businesses remain adaptable and poised for continual growth. His unique perspectives and practical solutions continue to drive industry-wide transformations, setting new benchmarks for success and sustainability in the business landscape.

Table of Contents

Contents

Introduction 3

Chapter 1: Waking Up To A New Future 7

Chapter 2: Survival In The Digital Age 11

Chapter 3. The Human Condition 15

Chapter 4. The Three Brains And V.I.E.W. 21

Chapter 5: What Is a NeuroPreneur? 29

Chapter 6: The NeuroPreneur's Mindset 33

Chapter 7: Communicating Using The G.A.P. Model 35

Chapter 8: Reaching The Customer's L.O.R.D. 41

Chapter 9: Accessing Customer Visualization 45

Chapter 10: Accessing Consumer Emotion 49

Chapter 11: Using NeuroMerge to Attract Your Target 53

Conclusion 69

Dr. James Nitit Mah 73