Table of Contents
Introduction 1
1 Vision 5
2 People 9
3 Systems 15
4 More about Systems 21
5 Company Culture 25
6 Uh-Oh 29
7 Company Story 33
8 The Moment the Universe Conspired to Assist Me 39
9 How to Create Your Own Painted Picture 47
10 Customer Experience 49
11 Quit Adding. It's Time to Multiply 55
12 You Want to Start with a Blank Sheet of Paper? Okay! 59
13 How to Choose a Business to Start from Scratch 69
14 Amazing Things Happen When You Find Your Yoda 75
15 Know When It's Time for Plan B 79
16 Another Example of Knowing When It Is Time for Plan B 85
17 What to Do When Plan B Doesn't Work 89
18 Failure Is Not a Permanent Condition 93
19 Look at Your Business from the Customer's Perspective 97
20 Twenty Years In, I'm Still Learning 101
21 Another Guide, Another Path 105
22 Making Meaning versus Making Money 111
23 Inspect What You Expect 117
24 What Happens When You Fail to Inspect What You Expect 123
25 The Power of Asking for Help 127
26 What Kind of Entrepreneur Will You Be? 131
27 Starting from a Blank Sheet of Paper, Step by Step 137
28 Panic Can Be Your Friend 151
29 Don't Read This Chapter until You've Done Your 101 155
30 Do You Want to Be King or Do You Want to Be Rich? 163
31 Bigger and Better Together 169
32 What a Little Company in Denmark Taught Us 175
33 How to Choose the Franchise That's Right for You 179
34 Identity, Purpose, and Adventure 185
35 Focus, Faith, and Effort 189
36 Let's Talk a Little Bit More about Focus, Faith, and Effort 195
37 Your Chapter 199
Appendices 201
