Mass Customization for Personalized Communication Environments: Integrating Human Factors

by Constantinos Mourlas, Panagiotis Germanakos

Overview

Mass customization and personalization are widely appreciated as viable and promising strategies which aim to provide products and services that best serve individuals' personal needs with near mass production efficiency. Mass Customization for Personalized Communication Environments: Integrating Human Factors focuses on the customization of services and communication environments to advance user satisfaction and provide a total redefinition of the way goods and services are created or sold and customers and vendors interact. This authoritative collection of chapters offers relevant theoretical foundations, principles, methodologies, frameworks, and best practices within the field of research.

Product Details

ISBN-13:	9781605662602
Publisher:	IGI Global
Publication date:	10/31/2009
Series:	Premier Reference Source
Pages:	320
Product dimensions:	8.70(w) x 11.20(h) x 1.00(d)