Global Wine Tourism

by Jack Carlsen, Stephen Charters

Overview

Wine regions are attracting increasing numbers of tourists through tours, wine festivals and winery, restaurant and cellar door experiences. Presenting applied research in wine tourism from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest management and marketing strategies. It highlights the lessons learnt for wine and tourism industries and concludes by examining the future of the wine tourism industry.

Product Details

ISBN-13:	9781845931704
Publisher:	CABI
Publication date:	09/28/2006
Series:	CABI Series
Pages:	304
Product dimensions:	6.75(w) x 9.25(h) x 0.80(d)

Table of Contents

Introduction, J Carlsen and S Charters