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Title: When Politicians Attack: Party Cohesion in the Media, Author: Tim Groeling
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When Politicians Attack: Party…
by Tim Groeling
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Hardcover $120.00
Title: When Ads Work: New Proof That Advertising Triggers Sales / Edition 1, Author: David M Jones
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When Ads Work: New Proof That…
by David M Jones
Paperback $77.99
Title: What's in a Name?: Advertising and the Concept of Brands / Edition 1, Author: David M Jones
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What's in a Name?: Advertising…
by David M Jones, Jan S. Slater
Paperback $63.99
Title: Visual Persuasion: The Role of Images in Advertising / Edition 1, Author: Paul P. Messaris
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Visual Persuasion: The Role of…
by Paul P. Messaris
Paperback $179.00
Title: Visual Marketing: From Attention to Action / Edition 1, Author: Michel Wedel
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Visual Marketing: From…
by Michel Wedel, Rik Pieters
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Paperback $54.99
Title: Visual Consumption / Edition 1, Author: Jonathan Schroeder
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Visual Consumption / Edition 1
by Jonathan Schroeder
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Hardcover $190.00
Title: Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising, Author: Anne Johnston
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Videostyle in Presidential…
by Anne Johnston, Lynda Kaid
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Hardcover $95.00
Title: Values, Lifestyles, and Psychographics / Edition 1, Author: Lynn R. Kahle
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Values, Lifestyles, and…
by Lynn R. Kahle, Larry Chiagouris
Paperback $61.99
Title: Underwriting 101: Selling College Radio / Edition 1, Author: Shyrl L. Plum
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Underwriting 101: Selling…
by Shyrl L. Plum
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Hardcover $180.00
Title: Under the Radar: Talking to Today's Cynical Consumer / Edition 1, Author: Jonathan Bond
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Under the Radar: Talking to…
by Jonathan Bond, Richard Kirshenbaum
#2 in Series
Hardcover $76.00
Title: Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget / Edition 1, Author: Kevin J. Clancy
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Uncover the Hidden Power of…
by Kevin J. Clancy, David Lloyd
Paperback $95.00
Title: Truth in Marketing: A theory of claim-evidence relations / Edition 1, Author: Thomas Anker
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Truth in Marketing: A theory…
by Thomas Anker
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Hardcover $77.99
Title: Tourism Marketing for Cities and Towns: Using Social Media and Branding to Attract Tourists / Edition 2, Author: Bonita Kolb
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Tourism Marketing for Cities…
by Bonita Kolb
Paperback $77.99
Title: The Ultimate Secrets of Advertising / Edition 1, Author: John Philip Jones
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The Ultimate Secrets of…
by John Philip Jones
Paperback $129.00
Title: The Sponsor: Notes on Modern Potentates / Edition 1, Author: Erik Barnouw
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The Sponsor: Notes on Modern…
by Erik Barnouw
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Paperback $58.99
Title: The Rhetoric of Moral Protest: Public Campaigns, Celebrity Endorsement and Political Mobilization / Edition 1, Author: Christian Lahusen
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The Rhetoric of Moral Protest:…
by Christian Lahusen
#76 in Series
Hardcover $210.00
Title: The Race to 270: The Electoral College and the Campaign Strategies of 2000 and 2004, Author: Daron R. Shaw
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The Race to 270: The Electoral…
by Daron R. Shaw
Hardcover $99.00
Title: The New Ad Media Reality: Electronic Over Print / Edition 1, Author: Barton C. White
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The New Ad Media Reality:…
by Barton C. White
Hardcover $95.00
Title: The Millennium Election: Communication in the 2000 Campaign / Edition 1, Author: Lynda Lee Kaid
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The Millennium Election:…
by Lynda Lee Kaid, John C. Tedesco, Dianne G. Bystrom, Karen Anderson, Mary Christine Banwart
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Paperback $59.00
Title: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying / Edition 6, Author: Helen Katz
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The Media Handbook: A Complete…
by Helen Katz
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Paperback $66.95

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