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Title: Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers, Author: Edd Applegate
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Cases in Advertising and…
by Edd Applegate, Art Johnsen
eBook $50.00
Title: The Language of Cosmetics Advertising, Author: Helen Ringrow
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The Language of Cosmetics…
by Helen Ringrow
eBook $48.99 $64.99 Current price is $48.99, Original price is $64.99.
Title: Globalization of Consumer Markets: Structures and Strategies, Author: Salah S. Hassan
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Globalization of Consumer…
by Salah S. Hassan (Editor), Erdener Kaynak (Editor)
eBook $47.99 $63.99 Current price is $47.99, Original price is $63.99.
Title: Advertising Exposure, Memory and Choice, Author: Andrew A. Mitchell
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Advertising Exposure, Memory…
by Andrew A. Mitchell (Editor)
eBook $47.99 $63.99 Current price is $47.99, Original price is $63.99.
Title: Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan, Author: Keiko Tanaka
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Advertising Language: A…
by Keiko Tanaka
eBook $47.99 $63.99 Current price is $47.99, Original price is $63.99.
Title: What's in a Name?: Advertising and the Concept of Brands, Author: David M Jones
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What's in a Name?: Advertising…
by David M Jones, Jan S. Slater
eBook $47.99 $63.99 Current price is $47.99, Original price is $63.99.
Title: Persuasive Imagery: A Consumer Response Perspective, Author: Linda M. Scott
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Persuasive Imagery: A Consumer…
by Linda M. Scott (Editor), Rajeev Batra (Editor)
eBook $47.99 $63.99 Current price is $47.99, Original price is $63.99.
Title: Pictorial Metaphor in Advertising, Author: Charles Forceville
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Pictorial Metaphor in…
by Charles Forceville
eBook $47.99 $63.99 Current price is $47.99, Original price is $63.99.
Title: Ethics in Advertising: Making the case for doing the right thing, Author: Wally Snyder
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Ethics in Advertising: Making…
by Wally Snyder
eBook $47.99 $63.99 Current price is $47.99, Original price is $63.99.
Title: Optimizing AdWords: A Guide to Using, Mastering, and Maximizing Google AdWords, Author: Paige Miller
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Optimizing AdWords: A Guide to…
by Paige Miller
eBook $47.99 $63.99 Current price is $47.99, Original price is $63.99.
Title: The Blueprint for Strategic Advertising: How Critical Thinking Builds Successful Campaigns, Author: Margo Berman
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The Blueprint for Strategic…
by Margo Berman
eBook $47.99 $63.99 Current price is $47.99, Original price is $63.99.
Title: Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys, Author: Marcel Danesi University of Toronto
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Why It Sells: Decoding the…
by Marcel Danesi University of Toronto
Explore Series
eBook $47.50
Title: Going Dirty: The Art of Negative Campaigning, Author: David Mark
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Going Dirty: The Art of…
by David Mark
eBook $47.50
Title: Creative Direction in a Digital World: A Guide to Being a Modern Creative Director, Author: Adam Harrell
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Creative Direction in a…
by Adam Harrell
eBook $47.49 $62.99 Current price is $47.49, Original price is $62.99.
Title: Advertising Progress: American Business and the Rise of Consumer Marketing, Author: Pamela Walker Laird
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Advertising Progress: American…
by Pamela Walker Laird
#14 in Series
eBook $46.99 $62.00 Current price is $46.99, Original price is $62.00.
Title: The Bare Bones of Advertising Print Design, Author: Robyn Blakeman
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The Bare Bones of Advertising…
by Robyn Blakeman
eBook $46.50
Title: Political Campaigns and Political Advertising: A Media Literacy Guide, Author: Frank W. Baker
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Political Campaigns and…
by Frank W. Baker, David Considine (Foreword by)
eBook $46.49 $49.50 Current price is $46.49, Original price is $49.50.
Title: Buyways: Billboards, Automobiles, and the American Landscape, Author: Catherine Gudis
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Buyways: Billboards,…
by Catherine Gudis
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eBook $46.49 $61.99 Current price is $46.49, Original price is $61.99.
Title: Fashion Promotion in Practice, Author: Jon Cope
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Fashion Promotion in Practice
by Jon Cope, Dennis Maloney
Explore Series
eBook $46.49 $49.45 Current price is $46.49, Original price is $49.45.
Title: Values, Lifestyles, and Psychographics, Author: Lynn R. Kahle
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Values, Lifestyles, and…
by Lynn R. Kahle (Editor), Larry Chiagouris (Editor)
eBook $46.49 $61.99 Current price is $46.49, Original price is $61.99.

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