Title: Praxishandbuch B2B-Marketing: Neueste Konzepte, Strategien und Technologien sowie praxiserprobte Vorgehensmodelle - mit 11 Fallstudien, Author: Uwe Seebacher
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Title: B2B Marketing: A Guidebook for the Classroom to the Boardroom, Author: Uwe G. Seebacher
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Title: The Large International Firm (RLE International Business), Author: Edith  Penrose
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Title: Corporate Brand Management: Marken als Anker strategischer Führung von Unternehmen, Author: Franz-Rudolf Esch
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