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Title: Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference, Author: Maximilian Stieler
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Creating Marketing Magic and…
by Maximilian Stieler (Editor)
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eBook $366.99 $489.00 Current price is $366.99, Original price is $489.00.
Title: The SAGE Encyclopedia of Quality and the Service Economy, Author: Su Mi Dahlgaard-Park
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The SAGE Encyclopedia of…
by Su Mi Dahlgaard-Park (Editor)
eBook $273.49 $364.00 Current price is $273.49, Original price is $364.00.
Title: Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress, Author: Patricia Rossi
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Marketing at the Confluence…
by Patricia Rossi (Editor)
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eBook $254.49 $339.00 Current price is $254.49, Original price is $339.00.
Title: Encyclopaedia Of Modern Methods And Techniques In Customer Relationship Management (Customer Relationship Management And Profitability In Business), Author: Abhay Yadav
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Encyclopaedia Of Modern…
by Abhay Yadav
eBook $247.49 $329.99 Current price is $247.49, Original price is $329.99.
Title: Encyclopaedia Of Modern Methods And Techniques In Customer Relationship Management (Customer Relationship Management And Business Process Reengineering), Author: Abhay Yadav
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Encyclopaedia Of Modern…
by Abhay Yadav
eBook $247.49 $329.99 Current price is $247.49, Original price is $329.99.
Title: Encyclopaedia Of Modern Methods And Techniques In Customer Relationship Management (Trends And Strategies In Customer Service Excellence, Author: Abhay Yadav
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Encyclopaedia Of Modern…
by Abhay Yadav
eBook $247.49 $329.99 Current price is $247.49, Original price is $329.99.
Title: Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference, Author: Nina Krey
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Boundary Blurred: A Seamless…
by Nina Krey (Editor), Patricia Rossi (Editor)
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eBook $239.49 $319.00 Current price is $239.49, Original price is $319.00.
Title: Encyclopaedia of Customer Relationship Management Strategy, Tools and Techniques (Tools of Communication in Customer Relationship Management), Author: R. P. Rai
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Encyclopaedia of Customer…
by R. P. Rai
eBook $224.99 $299.99 Current price is $224.99, Original price is $299.99.
Title: Encyclopaedia of Customer Relationship Management Strategy, Tools and Techniques (Business and Consumer Rights), Author: R. Rai
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Encyclopaedia of Customer…
by R. Rai
eBook $224.99 $299.99 Current price is $224.99, Original price is $299.99.
Title: Encyclopaedia of Customer Relationship Management Strategy, Tools and Techniques (Strategies in Customer Relationship Management), Author: R. Rai
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Encyclopaedia of Customer…
by R. Rai
eBook $224.99 $299.99 Current price is $224.99, Original price is $299.99.
Title: Encyclopaedia of Customer Relationship Management Strategy, Tools and Techniques (Consumer Retention and Satisfaction in Business Management), Author: R. Rai
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Encyclopaedia of Customer…
by R. Rai
eBook $224.99 $299.99 Current price is $224.99, Original price is $299.99.
Title: Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer, Author: Richard L. Oliver
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Satisfaction: A Behavioral…
by Richard L. Oliver
eBook $210.49 $280.00 Current price is $210.49, Original price is $280.00.
Title: Handbook of Brand Relationships, Author: Deborah J. MacInnis
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Handbook of Brand…
by Deborah J. MacInnis, C. Whan Park, Joseph W. Priester
eBook $180.49 $240.00 Current price is $180.49, Original price is $240.00.
Title: Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition, Author: Art Weinstein
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Superior Customer Value:…
by Art Weinstein
eBook $180.49 $240.00 Current price is $180.49, Original price is $240.00.
Title: Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference, Author: Shuang Wu
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Marketing Opportunities and…
by Shuang Wu (Editor), Felipe Pantoja (Editor), Nina Krey (Editor)
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eBook $179.49 $239.00 Current price is $179.49, Original price is $239.00.
Title: Customer Engagement Marketing, Author: Robert W. Palmatier
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Customer Engagement Marketing
by Robert W. Palmatier (Editor), V. Kumar (Editor), Colleen M. Harmeling (Editor)
eBook $156.99 $209.00 Current price is $156.99, Original price is $209.00.
Title: The Handbook of Customer Satisfaction and Loyalty Measurement, Author: Nigel Hill
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The Handbook of Customer…
by Nigel Hill, Jim Alexander
eBook $150.49 $200.00 Current price is $150.49, Original price is $200.00.
Title: Outsourcing and Offshoring Business Services, Author: Leslie P. Willcocks
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Outsourcing and Offshoring…
by Leslie P. Willcocks (Editor), Mary C. Lacity (Editor), Chris Sauer (Editor)
eBook $141.99 $189.00 Current price is $141.99, Original price is $189.00.
Title: Total Quality Service: Principles, Practices, and Implementation, Author: D.H. Stamatis
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Total Quality Service:…
by D.H. Stamatis
eBook $135.49 $180.00 Current price is $135.49, Original price is $180.00.
Title: Fundamentals Of Customer Relationship Management, Author: Vikas Choudhary
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Fundamentals Of Customer…
by Vikas Choudhary
eBook $134.99 $179.99 Current price is $134.99, Original price is $179.99.

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