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Title: A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research, Author: Douglas Ward
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A New Brand of Business:…
by Douglas Ward
eBook $46.49 $61.50 Current price is $46.49, Original price is $61.50.
Title: Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques, Author: Mike Grigsby
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Advanced Customer Analytics:…
by Mike Grigsby
Explore Series
eBook $36.79 $45.99 Current price is $36.79, Original price is $45.99.
Title: ARRIVE: A Design Innovation Framework to Deliver Breakthrough Services, Products and Experiences, Author: Frank Devitt
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ARRIVE: A Design Innovation…
by Frank Devitt, Martin Ryan, Trevor Vaugh
eBook $33.99 $44.99 Current price is $33.99, Original price is $44.99.
Title: Behavioural Research for Marketing: A Practitioner's Handbook, Author: Julian Adams
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Behavioural Research for…
by Julian Adams
eBook $33.99 $44.99 Current price is $33.99, Original price is $44.99.
Title: Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands, Author: Heidi Hansen
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Brand Management in a…
by Heidi Hansen
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eBook $38.99 $51.99 Current price is $38.99, Original price is $51.99.
Title: Common Data Sense for Professionals: A Process-Oriented Approach for Data-Science Projects, Author: Rajesh Jugulum
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Common Data Sense for…
by Rajesh Jugulum
eBook $25.49 $33.99 Current price is $25.49, Original price is $33.99.
Title: Customer Engagement: Contemporary issues and challenges, Author: Roderick J. Brodie
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Customer Engagement:…
by Roderick J. Brodie (Editor), Linda D. Hollebeek (Editor), Jodie Conduit (Editor)
eBook $46.49 $61.99 Current price is $46.49, Original price is $61.99.
Title: Doing Anthropology in Consumer Research, Author: Patricia L Sunderland
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Doing Anthropology in Consumer…
by Patricia L Sunderland, Rita M Denny
eBook $38.99 $51.99 Current price is $38.99, Original price is $51.99.
Title: Euromarketing and the Future, Author: Erdener Kaynak
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Euromarketing and the Future
by Erdener Kaynak, Lynn R Kahle
eBook $26.49 $34.95 Current price is $26.49, Original price is $34.95.
Title: Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour, Author: Katarzyna Sanak-Kosmowska
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Evaluating Social Media…
by Katarzyna Sanak-Kosmowska
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eBook $41.49 $54.99 Current price is $41.49, Original price is $54.99.
Title: Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing, Author: Daniel L. Wardlow
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Gays, Lesbians, and Consumer…
by Daniel L. Wardlow (Editor)
eBook $27.99 $36.99 Current price is $27.99, Original price is $36.99.
Title: Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle, Author: Jonas Hoffmann
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Independent Luxury: The Four…
by Jonas Hoffmann, Laurent Lecamp
eBook $44.99 $59.99 Current price is $44.99, Original price is $59.99.
Title: INNOVATION HEROES: Understanding Customers as a Valuable Innovation Resource, Author: Fiona Schweitzer
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INNOVATION HEROES:…
by Fiona Schweitzer, Joe Tidd
#31 in Series
eBook $28.99 $38.00 Current price is $28.99, Original price is $38.00.
Title: Market Research in Practice: An Introduction to Gaining Greater Market Insight, Author: Paul Hague
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Market Research in Practice:…
by Paul Hague
eBook $37.56 $46.95 Current price is $37.56, Original price is $46.95.
Title: Market Research with Panels: Types, Surveys, Analysis, and Applications, Author: Martin Günther
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Market Research with Panels:…
by Martin Günther, Ulrich Vossebein, Raimund Wildner
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eBook $41.49 $54.99 Current price is $41.49, Original price is $54.99.
Title: Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS, Author: José Marcos Carvalho de Mesquita
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Marketing Analytics:…
by José Marcos Carvalho de Mesquita, Erik Kostelijk
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eBook $41.49 $54.95 Current price is $41.49, Original price is $54.95.
Title: Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Author: Paul Farris
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Marketing Metrics: The…
by Paul Farris, Neil Bendle, Phillip Pfeifer, David Reibstein
eBook $44.99 $59.99 Current price is $44.99, Original price is $59.99.
Title: Marketing Research with IBM® SPSS Statistics: A Practical Guide, Author: Karine Charry
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Marketing Research with IBM®…
by Karine Charry, Kristof Coussement, Nathalie Demoulin, Nico Heuvinck
eBook $44.49 $58.99 Current price is $44.49, Original price is $58.99.
Title: Professional Practice in Health Care Marketing: Proceedings of the American College of Healthcare Marketing, Author: William Winston
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Professional Practice in…
by William Winston
eBook $41.49 $54.99 Current price is $41.49, Original price is $54.99.
Title: Qualitative Market Research: A Practitioner's and Buyer's Guide, Author: Wendy Gordon
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Qualitative Market Research: A…
by Wendy Gordon, Roy Langmaid
eBook $39.99 $52.95 Current price is $39.99, Original price is $52.95.

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