Title: Selling the Dream: Why Advertising Is Good Business, Author: John M. Hood
Title: Political Campaigning in Referendums: Framing the Referendum Issue / Edition 1, Author: Holli A. Semetko
Title: Meet the Candidate Videos: Analyzing Presidential Primary Campaign Videocassettes, Author: John Parmelee
Title: Keep Google AdWords Simple: How To Use Google AdWords To Reach Your Targeted Audiences:, Author: Livia Cuccinello
Title: Return of the Hustle: The Art of Marketing With Music, Author: Eric Sheinkop
Title: Concise Encyclopedia of Advertising / Edition 1, Author: Robert E Stevens
Title: A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture, Author: Mary Cross
Title: Going Dirty: The Art of Negative Campaigning, Author: David Mark
Title: Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective, Author: S. Bullo
Title: Advertising Organizations and Publications: A Resource Guide / Edition 1, Author: John Philip Jones
Title: Fascinate: Your 7 Triggers to Persuasion and Captivation, Author: Sally Hogshead
eBook $14.99 $19.99 Current price is $14.99, Original price is $19.99.
Title: Political Consultants and Negative Campaigning: The Secrets of the Pros, Author: Kerwin C. Swint
Title: Psycholinguistic Phenomena in Marketing Communications / Edition 1, Author: Tina M. Lowrey
Title: Another Kind of Writer, 1946: The Ups and Downs and Starts and Stops of One Writer's Beginnings . . ., Author: Wallace J. Gordon
eBook $2.99 $3.99 Current price is $2.99, Original price is $3.99.
Title: 30-Second Politics: Political Advertising in the Eighties, Author: Montague Kern
Title: Lights, Camera, Campaign!: Media, Politics, and Political Advertising / Edition 1, Author: David A. Schultz
Title: Media Effects on Voters: A Panel Study of the 1992 Presidential Election, Author: John Cavanaugh
Title: Winning Elections with Political Marketing, Author: Philip Davies
eBook $50.49 $66.99 Current price is $50.49, Original price is $66.99.
Title: Television and Political Advertising: Volume I: Psychological Processes / Edition 1, Author: Frank Biocca
Title: Endorsements in Advertising: A Social History, Author: Kerry Segrave

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