Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective

by S. Bullo

Overview

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

Product Details

ISBN-13:	9781349468362
Publisher:	Palgrave Macmillan UK
Publication date:	01/01/2014
Edition description:	1st ed. 2014
Pages:	207
Product dimensions:	5.51(w) x 8.50(h) x (d)

About the Author

Stella Bullo is Lecturer in Linguistics at Manchester Metropolitan University, UK. Her research interests include critical discourse analysis, Systemic Functional Linguistics and Appraisal theory, language and representation, and advertising and discourse.

Table of Contents

1. Introduction: Researching Reception and Discourse 2. Reception, Language and Sense-making 3. Investigating Evaluation Advertising Reception 4. Appraisal and Social Cognition in Advertising Reception 5. Implications for a Theory of Evaluation in Advertising Reception

Editorial Reviews

The book offers a new perspective for advertising studies by locating itself within the context of both reception studies and discourse analysis. … Bullo offers an innovative approach to explaining the construction of evaluative stance in advertising reception and also successfully reveals the delicate complexity of sense-making discourse. … this book can be highly recommended to scholars interested in reception studies, discourse analysis, advertising practices and evaluation studies in general.” (Zhang Daqun, Discourse Studies, Vol. 18 (3), June, 2016)

From the Publisher