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Title: 'Produktvorschlag abgelehnt' - Eine empirische Studie zur Wirkung negativer Co-Kreationserlebnisse auf Konsumenten, Author: Thomas Kerkhoff
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'Produktvorschlag abgelehnt' -…
by Thomas Kerkhoff
eBook $50.19
Title: 'Will they pay for it?' A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital content, Author: Lucian Morariu
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'Will they pay for it?' A…
by Lucian Morariu
eBook $51.48
Title: 100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World, Author: Martin Newman
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100 Practical Ways to Improve…
by Martin Newman, Malcolm McDonald
Hardcover $92.00
Title: 21st Century Business: Intro to Business / Edition 2, Author: Robert A Ristau
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21st Century Business: Intro…
by Robert A Ristau
Explore Series
Paperback $51.95
Title: 24/7 - Die Welt auf Knopfdruck: Einfluss neuer Medien im gesellschaftlichen Alltag und Folgen für das Kaufverhalten der Generation Y, Author: Stanislav Bugaev
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24/7 - Die Welt auf Knopfdruck…
by Stanislav Bugaev, Olga Reimgen
eBook $50.16
Title: A Brand New Language: Commercial Influences in Literature and Culture, Author: Monroe Friedman
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A Brand New Language:…
by Monroe Friedman
#26 in Series
Hardcover $75.00
Title: A Business History of the Bicycle Industry: Shaping Marketing Practices, Author: Carlo Mari
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A Business History of the…
by Carlo Mari
Paperback $69.99
Title: A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics, Author: Marko Sarstedt
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A Concise Guide to Market…
by Marko Sarstedt, Erik Mooi
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Hardcover $74.99
Title: A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics / Edition 3, Author: Marko Sarstedt
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A Concise Guide to Market…
by Marko Sarstedt, Erik Mooi
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Paperback $64.99
Title: A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts, Author: Bev Burgess
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A Practitioner's Guide to…
by Bev Burgess, Dave Munn
Hardcover $128.00
Title: A Primer for Integrated Marketing Communications / Edition 1, Author: Philip Kitchen
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A Primer for Integrated…
by Philip Kitchen, Patrick de Pelsmacker
Paperback $66.99
Title: A Reader in Marketing Communications, Author: Philip Kitchen
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A Reader in Marketing…
by Philip Kitchen (Editor), Patrick de Pelsmacker (Editor), Lynne Eagle (Editor), Don E. Schultz (Editor)
Paperback $69.99
Title: A Reader in Marketing Communications / Edition 1, Author: Philip Kitchen
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A Reader in Marketing…
by Philip Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz
Hardcover $240.00
Title: A Screenful of Sugar?: Prescription Drug Websites Investigated, Author: Jon C. Schommer
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A Screenful of Sugar?:…
by Jon C. Schommer, Lewis H. Glinert
#10 in Series
Paperback $54.30
Title: A Short Guide to Reputation Risk, Author: Garry Honey
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A Short Guide to Reputation…
by Garry Honey
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Paperback $58.99
Title: A Stitch in Time: Lean Retailing and the Transformation of Manufacturing--Lessons from the Apparel and Textile Industries / Edition 1, Author: Frederick H. Abernathy
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A Stitch in Time: Lean…
by Frederick H. Abernathy, John T. Dunlop, Janice H. Hammond, David Weil
Hardcover $83.00
Title: A Twenty-First Century Guide to Aldersonian Marketing Thought / Edition 1, Author: Ben Wooliscroft
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A Twenty-First Century Guide…
by Ben Wooliscroft, Robert D. Tamilia, Stanley J. Shapiro
Hardcover $169.99
Title: Absatzfördernde Kommunikationsinstrumente bei Wohnimmobilien, Author: Philipp Kaufmann
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Absatzfördernde…
by Philipp Kaufmann
eBook $52.34
Title: Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus, Author: Bev Burgess
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Account-Based Growth:…
by Bev Burgess, Tim Shercliff
Hardcover $131.00
Title: Accountable Marketing: Linking marketing actions to financial performance / Edition 1, Author: David W Stewart
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Accountable Marketing: Linking…
by David W Stewart, Craig Gugel
Paperback $82.99

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