A Screenful of Sugar?: Prescription Drug Websites Investigated

by Jon C. Schommer, Lewis H. Glinert

Overview

This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly?

Product Details

ISBN-13:	9781433125089
Publisher:	Peter Lang Inc., International Academic Publishers
Publication date:	03/31/2014
Series:	Health Communication , #10
Pages:	192
Product dimensions:	5.90(w) x 8.90(h) x 0.60(d)

About the Author

Jon C. Schommer (PhD, the University of Wisconsin – Madison) is a professor at the University of Minnesota. His research is related to the provision, use, and evaluation of drug products and pharmacist services.
Lewis H. Glinert (PhD, London University) is a professor at Dartmouth College. His research is related to discourse, language planning, and sociolinguistics, with a focus on risk information.

Table of Contents

Acknowledgments ix

Preface xi

Chapter 1 Prescription Drug Information For Consumers 1

Chapter 2 Welcome to a Prescription Drug Site 29

Chapter 3 Government-Sponsored Organizations 53

Chapter 4 Information Companies and TV-Related Sites 57

Chapter 5 Entering a Health Service Portal 77

Chapter 6 In the Brand's Den 83

Chapter 7 Social Media 101

Chapter 8 A Prescription for Change 131

Chapter 9 How to Use a Prescription Drug Website 151

References 167

Index 185