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Title: Building Strong Brands, Author: David A. Aaker
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Building Strong Brands
by David A. Aaker
eBook $15.99
Title: Product Policy in Europe: New Environmental Perspectives, Author: F. Oosterhuis
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Product Policy in Europe: New…
by F. Oosterhuis, F. Rubik, G. Scholl
#7 in Series
Paperback $109.99
Title: Life Cycle Assessment of Natural Gas Vehicles: Development and Application of Site-Dependent Impact Indicators, Author: K.-M. Nigge
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Life Cycle Assessment of…
by K.-M. Nigge
#6 in Series
Paperback $54.99
Title: Managing Product Life Cycle in a Supply Chain: Context: A Prescription Based on Empirical Research / Edition 1, Author: Sameer Kumar
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Managing Product Life Cycle in…
by Sameer Kumar, William A. Krob
Paperback $109.99
Title: Brand Resilience: Managing Risk and Recovery in a High-Speed World, Author: Jonathan R. Copulsky
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Brand Resilience: Managing…
by Jonathan R. Copulsky
eBook $11.99
Title: The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization, Author: Adam Morgan
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The Pirate Inside: Building a…
by Adam Morgan
eBook $27.00
Title: A Master Class in Brand Planning: The Timeless Works of Stephen King, Author: Judie Lannon
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A Master Class in Brand…
by Judie Lannon (Editor), Merry Baskin (Editor)
eBook $54.00
Title: Not for Free: Revenue Strategies for a New World, Author: Saul J. Berman
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Not for Free: Revenue…
by Saul J. Berman
Hardcover $29.95
Title: Not for Free: Revenue Strategies for a New World, Author: Saul J. Berman
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Not for Free: Revenue…
by Saul J. Berman
eBook $22.49 $29.95 Current price is $22.49, Original price is $29.95.
Title: New Product Development For Dummies, Author: Robin Karol
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New Product Development For…
by Robin Karol, Beebe Nelson, Geoffrey Nicholson (Foreword by)
eBook $13.00
Title: The Employer Brand: Bringing the Best of Brand Management to People at Work, Author: Simon Barrow
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The Employer Brand: Bringing…
by Simon Barrow, Richard Mosley
eBook $63.00
Title: Structural Complexity Management: An Approach for the Field of Product Design / Edition 1, Author: Udo Lindemann
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Structural Complexity…
by Udo Lindemann, Maik Maurer, Thomas Braun
Paperback $99.99
Title: Innovation Management for Technical Products: Systematic and Integrated Product Development and Production Planning, Author: Walter Eversheim
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Innovation Management for…
by Walter Eversheim (Editor)
Explore Series
Paperback $169.99
Title: The Six Immutable Laws of Mobile Business, Author: Philip Sugai
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The Six Immutable Laws of…
by Philip Sugai, Marco Koeder, Ludovico Ciferri
eBook $54.00
Title: The McGraw-Hill 36-Hour Course Product Development, Author: Andrea Belz
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The McGraw-Hill 36-Hour Course…
by Andrea Belz
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eBook $16.99 $22.50 Current price is $16.99, Original price is $22.50.
Title: New Product Development and Production Networks: Global Industrial Experience / Edition 1, Author: Ulrich Jürgens
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New Product Development and…
by Ulrich Jürgens
Paperback $169.99
Title: Collaborative Product Design and Manufacturing Methodologies and Applications / Edition 1, Author: Wei Dong Li
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Collaborative Product Design…
by Wei Dong Li, Soh Khim Ong, Andrew Yeh Ching Nee, Christopher Alan McMahon
Explore Series
Paperback $169.99
Title: Optimal Bundling: Marketing Strategies for Improving Economic Performance, Author: Ralph Fuerderer
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Optimal Bundling: Marketing…
by Ralph Fuerderer (Editor), Andreas Herrmann (Editor), Georg Wuebker (Editor)
Paperback $169.99
Title: Product Innovation and Eco-Efficiency: Twenty-Two Industry Efforts to Reach the Factor 4, Author: Judith E.M. Klostermann
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Product Innovation and…
by Judith E.M. Klostermann (Editor), Jacqueline M. Cramer (Other), Arnold Tukker (Editor), Adrie van Dam (Other), Bernhard L. van der Ven (Other)
#1 in Series
Paperback $169.99
Title: Technology at the Margins: How IT Meets the Needs of Emerging Markets, Author: Sailesh Chutani
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Technology at the Margins: How…
by Sailesh Chutani, Jessica Rothenberg Aalami, Akhtar Badshah, M. Yunus (Foreword by)
#22 in Series
Hardcover $39.95

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