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Title: The Advertising Age Encyclopedia of Advertising, Author: John McDonough
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The Advertising Age…
by John McDonough, Karen Egolf
eBook $675.49 $900.00 Current price is $675.49, Original price is $900.00.
Title: Sunk Costs and Market Structure: Price Competition, Advertising, and the Evolution of Concentration, Author: John Sutton
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Sunk Costs and Market…
by John Sutton
Explore Series
Paperback $60.00
Title: Subliminal Persuasion: Influence and Marketing Secrets They Don't Want You To Know, Author: Dave Lakhani
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Subliminal Persuasion:…
by Dave Lakhani
Hardcover $24.95
Title: StreetSmart Marketing, Author: Jeff Slutsky
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StreetSmart Marketing
by Jeff Slutsky
Hardcover $45.00
Title: Strategic Copywriting: How to Create Effective Advertising / Edition 2, Author: Edd Applegate
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Strategic Copywriting: How to…
by Edd Applegate
Paperback $71.00
Title: Strategic Copywriting: How to Create Effective Advertising, Author: Edd Applegate
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Strategic Copywriting: How to…
by Edd Applegate
Hardcover $151.00
Title: Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan / Edition 2, Author: Sally J. Patterson
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Strategic Communications for…
by Sally J. Patterson, Janel M. Radtke
Hardcover $79.00
Title: Standard Dictionary of Advertising, Mass Media and Marketing / Standard Wörterbuch für Werbung, Massenmedien und Marketing: English-German / Englisch-Deutsch / Edition 1, Author: Wolfgang J. Koschnick
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Standard Dictionary of…
by Wolfgang J. Koschnick
Hardcover $155.99
Title: Selling Words: Free Speech in a Commercial Culture, Author: R. George Wright
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Selling Words: Free Speech in…
by R. George Wright
#79 in Series
Hardcover $89.00
Title: Sales & Pitch Letters for Busy People: Time-Saving, Money-Making, Ready-to-Use Letters for Any Prospects, Author: George Sheldon
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Sales & Pitch Letters for Busy…
by George Sheldon
Paperback $19.99
Title: Rosser Reeves' Reality In Advertising - Second Edition, Author: Rosser Reeves
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Rosser Reeves' Reality In…
by Rosser Reeves, Dr. Robert C. Worstell (Compiler)
#6 in Series
Paperback $14.95
Title: Research Methods and Techniques in Public Relations and Advertising, Author: Bayram Aydin
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Research Methods and…
by Bayram Aydin (Editor), Emine Sahin (Editor)
Paperback $76.30
Title: Repositioning: Marketing in an Era of Competition, Change, and Crisis / Edition 1, Author: Steve Rivkin
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Repositioning: Marketing in an…
by Steve Rivkin, Jack Trout
Hardcover $37.00
Title: Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector / Edition 1, Author: Aino Halinen
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Relationship Marketing in…
by Aino Halinen
Explore Series
Hardcover $350.00
Title: Reason Why Advertising - With Intensive Advertising: Second Edition:, Author: Dr. Robert C. Worstell
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Reason Why Advertising - With…
by Dr. Robert C. Worstell, John E. Kennedy
Paperback $14.95
Title: Real Fantasies: Edward Steichen's Advertising Photography, Author: Patricia Johnston
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Real Fantasies: Edward…
by Patricia Johnston
eBook $37.49 $49.95 Current price is $37.49, Original price is $49.95.
Title: Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner / Edition 1, Author: Hans-Dieter Klingemann
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Public Information Campaigns…
by Hans-Dieter Klingemann, Andrea Roemmele
Hardcover $232.00
Title: Programmatic B2B: a ChatGPT Story, Author: Chris DeMartine
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Programmatic B2B: a ChatGPT…
by Chris DeMartine
eBook $5.25
Title: Positioning: The Battle for Your Mind / Edition 1, Author: Al Ries
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Positioning: The Battle for…
by Al Ries, Jack Trout
Paperback $22.00
Title: Pop-Up-Brands, Author: Marco Casanova
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Pop-Up-Brands
by Marco Casanova
eBook $5.99

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