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Sunk Costs and Market Structure: Price Competition, Advertising, and the Evolution of Concentration
592![Sunk Costs and Market Structure: Price Competition, Advertising, and the Evolution of Concentration](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.9.4)
Sunk Costs and Market Structure: Price Competition, Advertising, and the Evolution of Concentration
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Overview
Product Details
ISBN-13: | 9780262693585 |
---|---|
Publisher: | MIT Press |
Publication date: | 08/24/2007 |
Series: | The MIT Press |
Edition description: | New Edition |
Pages: | 592 |
Product dimensions: | 6.00(w) x 9.00(h) x 1.00(d) |
Age Range: | 18 Years |
About the Author
Table of Contents
AcknowledgmentsForeword
Part I The Framework
1 An Introductory Overview
2 The Analytical Framework I: EXogenous Sunk Costs
3 The Analytical Framework II: Endogenous Sunk Costs
4 From Theory to Measurement
5 Econometric Evidence
Part II Setup Costs and Structure
6 The Evolution of Homogeneous Goods Industries
7 The Limitations of the Theory I
Part III Advertising and Structure
8 The Evolution of AdvertisingIntensive Industries
9 How History Matters
10 Endogenous Advertising Outlays and Brand Proliferation
11 The Limitations of the Theory II
Part IV How Setup Costs and Advertising
Interact
12 Setup Costs and Structure in AdvertisingIntensive
Industries
13 A CompleX Case
Part V Summing Up
14 Drawing Some Threads Together
Afterword
Appendices
References
IndeX
What People are Saying About This
This study represents a simple yet fundamental and deep test of modern game theory models, illustrating the process by which entry and exit bring the population of firms in a market to the equilibrium number in light of that market's mode of competition.
An excellent piece of empirical work by a leader in industrial organization. Econometric tests and industry studies are carefully guided by sound theory. A must reading for students in the field.
A clear, concise blending of theory and empirical analysis. The international comparisons of the industries examined shed new insights into the common and unique organizational characteristics of the industries studied.
This study represents a simple yet fundamental and deep test of modern game theory models, illustrating the process by which entry and exit bring the population of firms in a market to the equilibrium number in light of that market's mode of competition.
Richard E. Caves
Sutton eschews the 'possibility' results of the theoretical product differentiation literature, and instead focusses on robust comparative statics predictions. These predictions are then confronted with a thorough investigation of twenty food and drink product markets in six countries. The result is a unique and informative mixture of theory and evidence.
Robert Porter, Professor of Economics, Northwestern UniversityA clear, concise blending of theory and empirical analysis. The international comparisons of the industries examined shed new insights into the common and unique organizational characteristics of the industries studied.
Willard F. Mueller, Research Professor, The University of WisconsinAn excellent piece of empirical work by a leader in industrial organization. Econometric tests and industry studies are carefully guided by sound theory. A must reading for students in the field.
Jean Tirole, Scientific Director at the Institut d'Economie Industrielle, Researcher at CERAS (of the Ecole Nationale des Ponts et Chaussées), and Visiting Professor at MITThis study represents a simple yet fundamental and deep test of modern game theory models, illustrating the process by which entry and exit bring the population of firms in a market to the equilibrium number in light of that market's mode of competition.
Richard E. CavesSutton eschews the 'possibility' results of the theoretical product differentiation literature, and instead focusses on robust comparative statics predictions. These predictions are then confronted with a thorough investigation of twenty food and drink product markets in six countries. The result is a unique and informative mixture of theory and evidence.