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Title: Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective, Author: S. Bullo
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Title: Innovation in Advertising and Branding Communication, Author: Lluís Mas-Manchón
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Title: The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands, Author: Jean-Noël Kapferer
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Title: Advertising as Culture, Author: Chris Wharton
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Title: Global Taiwan: Building Competitive Strengths in a New International Economy, Author: Suzanne Berger
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Title: The Routledge Handbook of Positive Communication: Contributions of an Emerging Community of Research on Communication for Happiness and Social Change, Author: José Antonio Muñiz Velázquez
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