The Strategist CEO: How Visionary Executives Build Organizations

by Michel Robert

Overview

This is a practical guide for CEOs and corporate managers who want to improve their ability to develop corporate strategy, chart the direction of their organization, and involve their key executives in the successful implementation of that strategy. Robert describes a unique and proven method for setting and implementing strategy and for dealing with the qualitative variables that face an organization. The work begins with an examination of the common pitfalls of strategic planning. Subsequent chapters introduce the concept of strategic thinking (a necessary prerequisite to strategic planning), and treat common obstacles and misperceptions. After the concepts have been clearly elucidated, the author goes on to describe their implementation in a variety of corporate settings.

Product Details

ISBN-13:	9780899302683
Publisher:	Bloomsbury Academic
Publication date:	01/13/1988
Pages:	149
Product dimensions:	6.00(w) x 9.00(h) x 0.50(d)

About the Author

MICHEL ROBERT is a founding partner of Decision Processes International, which has 60 partners in 15 countries and aids in improving their strategic and operational decisions.

Table of Contents

Preface
Why CEOs Have Difficulty Implementing Their Strategy
Strategic Planning: The Death Knell of Strategic Thinking
Competitive Strategy: Going Forward … Backwards!
What Is Strategic Thinking?
The Obstacles and the Misconceptions
The Heart of Strategic Thinking: The Driving Force
Areas of Excellence: Keeping the Strategy Strong and Healthy
The Strategic Thinking Process
How Strategic Thinking Is Used in Organizations
Strategic Management
Using Strategic Thinking for Competitive Advantage
Strategy in Owner-Managed Companies
Applications of Strategic Thinking in Multi-National Companies
Applications of Strategic Thinking in Owner-Managed Companies
Bibliography
Index