The Spectacle of U.S. Senate Campaigns available in Paperback, eBook
The Spectacle of U.S. Senate Campaigns
- ISBN-10:
- 0691005052
- ISBN-13:
- 9780691005058
- Pub. Date:
- 07/21/1999
- Publisher:
- Princeton University Press
- ISBN-10:
- 0691005052
- ISBN-13:
- 9780691005058
- Pub. Date:
- 07/21/1999
- Publisher:
- Princeton University Press
The Spectacle of U.S. Senate Campaigns
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Overview
Through a mix of survey data, content analysis, and interviews, the authors demonstrate how competition influences serious political debates in elections. Candidates take stands and compare themselves to their opponents. The news media offer more coverage of the races, presenting evaluations of the candidates' positions, critiques of their political careers, and analyses of their campaign ads. In response, the voters pay closer attention to the rhetoric of the candidates as they learn more about central campaign themes, often adjusting their own voting criteria. The book concentrates on Senate races because of the variance in campaign strategy and spending, media coverage, and voter reactions, but many of the findings apply to elections at all levels.
Product Details
ISBN-13: | 9780691005058 |
---|---|
Publisher: | Princeton University Press |
Publication date: | 07/21/1999 |
Pages: | 256 |
Product dimensions: | 7.75(w) x 10.00(h) x (d) |
About the Author
Table of Contents
List of Figures ix
List of Tables xi
Acknowledgments xiii
PART ONE: UNDERSTANDING AND MEASURING CAMPAIGNS 1
One The Nature of Political Campaigns 3
Two Measuring the Content and Consequences of Political Campaigns 30
PART TWO: THE CAMPAIGN STRATEGIES OF CANDIDATES 41
Three In Order to Win: An Examination of Campaign Strategies 43
Four Attack Politics: Understanding the Determinants of Negative Campaigning 74
PART THREE: THE NEWS MEDIA'S COVERAGE OF CAMPAIGNS 99
Five Deciding What Is News: The Media's Coverage of Senate Campaigns 101
Six The Struggle for Control over the News Media's Agenda: How Candidates Influence the Content and Tone of News Coverage 133
PART FOUR: CITIZENS' REACTIONS TO CAMPAIGNS 161
Seven The Dynamics of Competition: The Impact of the Candidates and the News Media 163
Eight Citizens' Knowledge about U.S. Senate Campaigns 174
Nine How Voters Make Decisions in U.S. Senate Campaigns 206
PART FIVE: CONCLUSIONS 233
Ten Conclusions and Implications 235
Appendixes 245
A. Interview Schedule for Successful Incumbents 247
B. Political Advertising Code Sheet 251
C. Sample of Newspapers 255
D. Newspaper Content Analysis Code Sheet 257
References 263
Index 275
What People are Saying About This
A nicely textured and thorough analysis, The Spectacle of U.S. Senate Campaigns develops arguments about campaigns that greatly enrich our knowledge of their dynamics. Although the book deals with Senate elections, it will be of genuine interest to scholars who study campaigns for other offices, as well as those who are interested in voting behavior. By framing each chapter with interesting case studies of specific elections, the authors have extended the book's audience beyond specialists.
Kahn and Kenney's book makes a substantial contribution to our understanding of both U.S. Senate elections and political campaigns. The authors have done a commendable job of assembling a vast array of data and make clear, convincing arguments. The book draws on sophisticated statistical techniques and yet could be used in upper-division undergraduate courses.
Alan I. Abramowitz, Emory University
"Kahn and Kenney's book makes a substantial contribution to our understanding of both U.S. Senate elections and political campaigns. The authors have done a commendable job of assembling a vast array of data and make clear, convincing arguments. The book draws on sophisticated statistical techniques and yet could be used in upper-division undergraduate courses."—Alan I. Abramowitz, Emory University"A nicely textured and thorough analysis, The Spectacle of U.S. Senate Campaigns develops arguments about campaigns that greatly enrich our knowledge of their dynamics. Although the book deals with Senate elections, it will be of genuine interest to scholars who study campaigns for other offices, as well as those who are interested in voting behavior. By framing each chapter with interesting case studies of specific elections, the authors have extended the book's audience beyond specialists."—Linda Fowler, Rockefeller Center for the Social Sciences, Dartmouth College
Kahn and Kenney's book makes a substantial contribution to our understanding of both U.S. Senate elections and political campaigns. The authors have done a commendable job of assembling a vast array of data and make clear, convincing arguments. The book draws on sophisticated statistical techniques and yet could be used in upper-division undergraduate courses.
A nicely textured and thorough analysis, The Spectacle of U.S. Senate Campaigns develops arguments about campaigns that greatly enrich our knowledge of their dynamics. Although the book deals with Senate elections, it will be of genuine interest to scholars who study campaigns for other offices, as well as those who are interested in voting behavior. By framing each chapter with interesting case studies of specific elections, the authors have extended the book's audience beyond specialists.
Kahn and Kenney's book makes a substantial contribution to our understanding of both U.S. Senate elections and political campaigns. The authors have done a commendable job of assembling a vast array of data and make clear, convincing arguments. The book draws on sophisticated statistical techniques and yet could be used in upper-division undergraduate courses.