The Practical Pocket Guide to Account Planning

by Chris Kocek

Overview

The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.

Product Details

ISBN-13:	9780989284929
Publisher:	Yellow Bird Press
Publication date:	08/15/2013
Sold by:	Barnes & Noble
Format:	eBook
Pages:	114
File size:	3 MB