The Practical Pocket Guide to Account Planning
The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.
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The Practical Pocket Guide to Account Planning
The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.
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The Practical Pocket Guide to Account Planning
156
The Practical Pocket Guide to Account Planning
156Paperback(New Edition)
$19.95
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19.95
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Product Details
| ISBN-13: | 9780989284905 |
|---|---|
| Publisher: | Yellow Bird Press |
| Publication date: | 05/15/2013 |
| Edition description: | New Edition |
| Pages: | 156 |
| Product dimensions: | 5.06(w) x 7.81(h) x 0.33(d) |
| Age Range: | 1 - 17 Years |
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