The PR Styleguide: Formats for Public Relations Practice / Edition 3

by Barbara Diggs-Brown

Overview

A concise and student-friendly handbook, THE PR STYLEGUIDE serves as a complete style guide and reference tool for PR students and practitioners. Assisting students in presenting messages that display great form and style, THE PR STYLEGUIDE addresses the most widely used and accepted practices in developing PR pieces providing many visual examples and a breakdown of the goals for each piece.

Product Details

ISBN-13:	9781111348113
Publisher:	Cengage Learning
Publication date:	01/23/2012
Edition description:	New Edition
Pages:	264
Product dimensions:	6.80(w) x 9.10(h) x 0.60(d)

About the Author

Barbara Diggs-Brown is a communication strategist with more than 25 years of communication experience, specializing in strategic planning, social marketing strategies, qualitative research, integrated communication, and media relations. She is a prominent national researcher on the development of effective social marketing and communication campaigns as tools to address social change issues, including education, race, and health. As senior social marketing counsel and strategist, Diggs-Brown has designed, conducted, and reported qualitative research for a number of government, foundation, and nonprofit clients. As a communication counsel, she advises communication directors of large and small organizations on planning, qualitative research, audience segmentation, message development, and management. Diggs-Brown is President and CEO of The Center for Strategic Research and Communication, a 501(c)(3) organization. She frequently lectures and writes on race in the media and is coauthor of a critically acclaimed analysis of race relations in the United States, BY THE COLOR OF OUR SKIN: THE ILLUSION OF INTEGRATION AND THE REALITY OF RACE, published by Dutton. She is the author of STRATEGIC PUBLIC RELATIONS: AN AUDIENCE-FOCUSED APPROACH, recently published by Cengage Learning. Her public affairs career in Washington has included Director of Public Affairs, Director of Government and Nonprofit Liaison, and Press Secretary for a presidential campaign. She is Associate Professor Emerita and the founding Executive Director of the American University School of Communication Institute for Strategic Communication for Nonprofits.

Table of Contents

1. Annual Reports. 2. Audio News Releases. 3. Brochures. 4. Communication Audits. 5. Direct Mail Campaigns. 6. Media Kits. 7. Media Lists. 8. Media Tours. 9. New Media. 10. Newsletters. 11. News Releases. 12. Opinion-Editorials. 13. Public Service Advertisements and Announcements. 14. Speeches. 15. Video News Releases and Electronic Press Kits. 16. Web Sites. Appendix A. PUBLIC COMMUNICATIONS TOOLBOX. Appendix B. ORGANIZATION PROFILES. Tests. Pretest. Post Test. Usage Quiz. AP Style Quizzes. Glossary. Sources.

Editorial Reviews

"This style guide is a tool that the student should keep with them after college. It should be on their desk at work as a quick reference. I tell my students not to sell it back to the bookstore."

"It's really a superior text. 1. The book is very accessible to undergraduates and well written. 2. The book covers all of the basic PR tactics. 3. The example galleries are highly useful visual aids."

From the Publisher