The Innovation Mandate: The Growth Secrets of the Best Organizations in the World

In clear language,*The Innovation Mandate*shows leaders a step-by-step process to continually generate great ideas, implement them, and maximize their value to benefit both customers and investors.

In today's ultracompetitive marketplace, the difference between success and failure is innovation. From small entrepreneurial startups to global Fortune 500 companies, innovation--the steady flow of new ideas--drives sustained success. It allows a company to introduce new products and services, effectively connect with customers, sharpen the supply chain, efficiently manage finances, and hire and retain the best people. Without a steady stream of new ideas, even the best company will slow down, atrophy, lose market share, hemorrhage customers, and eventually close or be sold.*

The Innovation Mandate*offers a clear and straightforward pathway to profitable innovation. It demystifies the concept, making it easy to understand, implement, and measure. The audiobook centers around three simple concepts: innovation generates profits; innovation, in the form of new, profitable ideas, can come from anywhere; and identifying, harnessing, evaluating, and implementing these new ideas cannot be left to chance. Additionally, the audiobook offers a five-point checklist to ensure your company is innovation ready.

Charts, tables, and a self-assessment survey are available in the audiobook companion PDF download.

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The Innovation Mandate: The Growth Secrets of the Best Organizations in the World

In clear language,*The Innovation Mandate*shows leaders a step-by-step process to continually generate great ideas, implement them, and maximize their value to benefit both customers and investors.

In today's ultracompetitive marketplace, the difference between success and failure is innovation. From small entrepreneurial startups to global Fortune 500 companies, innovation--the steady flow of new ideas--drives sustained success. It allows a company to introduce new products and services, effectively connect with customers, sharpen the supply chain, efficiently manage finances, and hire and retain the best people. Without a steady stream of new ideas, even the best company will slow down, atrophy, lose market share, hemorrhage customers, and eventually close or be sold.*

The Innovation Mandate*offers a clear and straightforward pathway to profitable innovation. It demystifies the concept, making it easy to understand, implement, and measure. The audiobook centers around three simple concepts: innovation generates profits; innovation, in the form of new, profitable ideas, can come from anywhere; and identifying, harnessing, evaluating, and implementing these new ideas cannot be left to chance. Additionally, the audiobook offers a five-point checklist to ensure your company is innovation ready.

Charts, tables, and a self-assessment survey are available in the audiobook companion PDF download.

21.99 In Stock
The Innovation Mandate: The Growth Secrets of the Best Organizations in the World

The Innovation Mandate: The Growth Secrets of the Best Organizations in the World

by Nicholas Webb

Narrated by Tom Parks

Unabridged — 7 hours, 7 minutes

The Innovation Mandate: The Growth Secrets of the Best Organizations in the World

The Innovation Mandate: The Growth Secrets of the Best Organizations in the World

by Nicholas Webb

Narrated by Tom Parks

Unabridged — 7 hours, 7 minutes

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Overview

In clear language,*The Innovation Mandate*shows leaders a step-by-step process to continually generate great ideas, implement them, and maximize their value to benefit both customers and investors.

In today's ultracompetitive marketplace, the difference between success and failure is innovation. From small entrepreneurial startups to global Fortune 500 companies, innovation--the steady flow of new ideas--drives sustained success. It allows a company to introduce new products and services, effectively connect with customers, sharpen the supply chain, efficiently manage finances, and hire and retain the best people. Without a steady stream of new ideas, even the best company will slow down, atrophy, lose market share, hemorrhage customers, and eventually close or be sold.*

The Innovation Mandate*offers a clear and straightforward pathway to profitable innovation. It demystifies the concept, making it easy to understand, implement, and measure. The audiobook centers around three simple concepts: innovation generates profits; innovation, in the form of new, profitable ideas, can come from anywhere; and identifying, harnessing, evaluating, and implementing these new ideas cannot be left to chance. Additionally, the audiobook offers a five-point checklist to ensure your company is innovation ready.

Charts, tables, and a self-assessment survey are available in the audiobook companion PDF download.


Editorial Reviews

From the Publisher

'In a time of massive market disruption, leaders, managers and CEOs realize that innovation has become the new organizational mandate.This powerful book will show you and your team how to lead your market in breakthrough market-leading innovations.' - Josh Linkner, New York Times bestselling author, venture capital investor.

'Innovation is a learned skill. The best teacher I know is Nick Webb. If you want to innovate you need this book!' - Chester Elton — Number one best-selling business author

'Nicholas Webb nails it in The Innovation Mandate. Leaders today need crisp, critical insight into he current opportunities for innovation in what I call the 'era of acceleration' - this book provides a path for navigating our faster future!' - Futurist Jim Carroll

'Nick approaches innovation mastery, not as a theorist, but as a an award-winning inventor and innovation strategist. Simply stated, this book is a field guide to innovation success.' - Matti Palo, MDCEO and medical technology inventor.

Product Details

BN ID: 2940170784639
Publisher: HarperCollins Leadership
Publication date: 09/10/2019
Edition description: Unabridged
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