The Innovation Mandate: The Growth Secrets of the Best Organizations in the World

by Nicholas Webb

Overview

In clear language, The Innovation Mandate shows leaders a step-by-step process to continually generate great ideas, implement them, and maximize their value to benefit both customers and investors.

In today’s ultracompetitive marketplace, the difference between success and failure is innovation. From small entrepreneurial startups to global Fortune 500 companies, innovation--the steady flow of new ideas--drives sustained success. It allows a company to introduce new products and services, effectively connect with customers, sharpen the supply chain, efficiently manage finances, and hire and retain the best people. Without a steady stream of new ideas, even the best company will slow down, atrophy, lose market share, hemorrhage customers, and eventually close or be sold. 

The Innovation Mandate offers a clear and straightforward pathway to profitable innovation. It demystifies the concept, making it easy to understand, implement, and measure. The book centers around three simple concepts: innovation generates profits; innovation, in the form of new, profitable ideas, can come from anywhere; and identifying, harnessing, evaluating, and implementing these new ideas cannot be left to chance. Additionally, the book offers a five-point checklist to ensure your company is innovation ready.

Product Details

ISBN-13:	9781400214587
Publisher:	HarperCollins Leadership
Publication date:	09/10/2019
Sold by:	HarperCollins Publishing
Format:	eBook
Pages:	224
File size:	3 MB

About the Author

Nick Webb is one of the top Customer Experience and Customer Service experts in the world. He has been awarded the "Global Gurus Top 30" designation for Customer Service, for seven years in a row. Nick is the CEO of myLearnLogic.com, a Customer Experience Training and Advisory Firm that works with some of the top brands to help them build world-class customer experiences. As a technologist, he has been awarded over 40 US patents for consumer and technology products. He has served as an Adjunct Professor for a Health Science University where he also led the Center for Innovation. Nick is the author of multiple number one best-selling books, in the area of Business Innovation, Customer Experience and Leadership. Nick is also one of the top Keynote Speakers in the area Business Growth, Innovation, Future Trends and Customer Experience.

 

Contact the Author

Nick is always excited to learn about how his readers have applied his methods to drive world-class customer experience in their own organization. Nick can be contacted through his consulting and training firm at www.mylearnlogic.com or for speaking engagements contact him at www.nickwebb.com

Table of Contents

Acknowledgments ix

Introduction xi

1 Those Little Sparks Are Worth Money! 1

2 Make Innovation REAL 27

3 Smart vs. Stupid Innovation 39

4 The Innovation Mission 51

5 The Six Commitments of Your Innovation Mandate 63

6 The Whole Enchilada 83

7 Systems = Good, Chaos = Bad 97

8 The Innovation Operating System (IOS) 113

9 The Innovation Pipeline 131

10 The Innovation Brand Plan 161

11 Long-Term Innovation Success 173

Parting Thoughts: The Innovation Mandate Top Ten List 187

Notes 189

Index 201

About the Author 208

Editorial Reviews

07/26/2019

Webb, CEO of LeaderLogic, believes that in today's economy innovation is necessary for a company's long-term survival. Thus, argues the author, it should be considered an operational part of a company's regular activities. Webb further maintains that innovation is not limited to creative geniuses, but is a set of learnable "concrete, definable actions." The book seeks to demystify invention and explain how to make innovation an integral element of a business's everyday operations. At its heart are chapters on building an innovation operating system and pipeline by which a company solicits suggestions for new ideas and methodically analyzes their possibility, desirability, and priority. A company, Webb argues, should have "a steady and predictable flow of new ideas," but achieving this isn't easy. Webb insists that, in order to design an effective system, an organization must think carefully about how innovation fits into its mission and must not let risk discourage their efforts. VERDICT While the work overall is hindered by repetition, it also contains suggestions that will likely provoke reflection by business owners and experienced managers.—Shmuel Ben-Gad, Gelman Lib., George Washington Univ., Washington, DC

Library Journal

'In a time of massive market disruption, leaders, managers and CEOs realize that innovation has become the new organizational mandate.This powerful book will show you and your team how to lead your market in breakthrough market-leading innovations.' - Josh Linkner, New York Times bestselling author, venture capital investor.

'Innovation is a learned skill. The best teacher I know is Nick Webb. If you want to innovate you need this book!' - Chester Elton — Number one best-selling business author

'Nicholas Webb nails it in The Innovation Mandate. Leaders today need crisp, critical insight into he current opportunities for innovation in what I call the 'era of acceleration' - this book provides a path for navigating our faster future!' - Futurist Jim Carroll

'Nick approaches innovation mastery, not as a theorist, but as a an award-winning inventor and innovation strategist. Simply stated, this book is a field guide to innovation success.' - Matti Palo, MDCEO and medical technology inventor.

From the Publisher