The Green Corporation: The Next Competitive Advantage

by Vasanthaku N. Bhat

Overview

Green management or management using environmentally sensible techniques is the next major challenge for American business managers. State-of-the-art green management practices are needed to reduce pollution and to improve competitiveness by conserving resources and using the resources in a responsible manner. Every functional area of the firm will participate. World class practices for planning and implementation of green strategies are provided for technical, production, marketing and general managers. Management and engineering techniques are integrated to help readers assimilate practices into their own companies. Green benchmarking, green value analysis, and life cycle assessment are included.

This work is mainly written for practicing production managers, R&D managers, corporate managers, and marketing managers who are interested in learning about green management with methods of measurements of success and methods of implementation included. The work also should be of interest to scholars and students in business management.

Product Details

ISBN-13:	9780899309798
Publisher:	Bloomsbury Academic
Publication date:	07/22/1996
Pages:	280
Product dimensions:	6.14(w) x 9.21(h) x 0.69(d)

About the Author

VASANTHAKUMAR N. BHAT is Associate Professor of Management Science and Operations Management at the Lubin Graduate School of Business, Pace University. Dr. Bhat is interested in applying his management training and training in industrial and mechanical engineering to promote green management.

Table of Contents

Illustrations
Preface
Introduction
Green Corporation
Green Management Begins with Strategic Planning
Complying with Green Laws
Life Cycle Assessment: Measuring Greeness
Green Functional Management
Green Design
Green Production
Green Packaging
Green Marketing
Recycling
Green Communication
Green Strategies for Research and Development
Green Tools
Total Green Management
Green Auditing
Benchmarking for Green Excellence
Green Future
Green Business and Careers
Appendix: Environmental Expenditures and Profit Margins
Appendix: Emissions, Profit Margins and Market Values
Selected Bibliography
Index

Editorial Reviews

A "green" effort to debunk the myth that responsible environmental management means lower productivity and depressed profits. Bhat (management science, Pace U.) outlines a functional management plan using green designs, production, marketing, research and development, auditing, and benchmarking for excellence that doesn't sacrifice air, water, or the bottom line. The appendices survey environmental expenditures and profit margins, and detail emissions and market values. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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