Table of Contents
Introduction 1
Day 1 What's Your Why? 23
Act #1 The Taste of Alcohol 30
Day 2 It's Not What You Give Up, But What You GAIN 36
Day 3 Why We Think We Like to Drink 46
Act #2 Alcohol and Sleep 53
Day 4 Dealing with Discomfort 57
Day 5 What Are Cravings, Really? 65
Day 6 Why Willpower Doesn't Work for Long 74
Act #3 Alcohol, Relaxation, and Stress Relief 83
Day 7 Your Experiment and Your Friends 86
Day 8 How Alcohol Affects Your Senses 94
Day 9 The Power of Self-Talk 101
Act #4 Alcohol, Our Culture, and Society 113
Day 10 Dealing with Sugar Cravings 120
Day 11 The Alcohol Culture is Shifting 129
Act #5 Alcohol and Happiness 136
Day 12 Your Incredible Body and Brain 143
Act #6 Is Alcohol Healthy in Moderation? 149
Day 13 Let's Talk About Sex 155
Day 14 Staying Mindful in the Midst of Chaos 163
Act #7 Alcohol and Parenting (a.k.a. Mommy Juice) 170
Day 15 Social Life and Dating 178
Day 16 The Power of Belief 187
Act #8 Alcohol Is My Friend 195
Day 17 Relieving Boredom Without Drinking 200
Day 18 Why Tolerance Is Literally a Buzzkill 208
Day 19 Dealing with Depression 216
Day 20 Our Headline Culture and the Science of Sharing 224
Day 21 Hey, Good Lookin'l 232
Day 22 Drinking Due to Unmet Needs 240
Act #9 Alcohol and Sadness 247
Day 23 Alcohol's Effect on Your Health 252
Act #10 Alcohol and Anger 260
Day 24 Are Addictive Personalities Real? 265
Day 25 Setbacks and the Way Forward 272
Day 26 Liberation vs. Fixation 278
Day 27 Is Alcohol Really Poisonous and Addictive? 284
Day 28 The Truth About Moderation 293
Day 29 Tough love 301
Day 30 What's Next? 311
One Final Word 324
Acknowledgments 327
Appendix 329
Notes 337