Television News and the Elderly: Broadcast Managers' Attitudes Toward Older Adults
This concise survey investigates the television general managers’ and news directors’ attitudes towards the elderly in the United States. Originally published in 1997, it raises important issues of ageing in relation to the media with specific focus on the older viewer’s status as a viewing audience of the news and how they are presented in the news. This is still useful food for thought for gerontologists, mass communication researchers, social psychologists and media studies researchers.

1114037705
Television News and the Elderly: Broadcast Managers' Attitudes Toward Older Adults
This concise survey investigates the television general managers’ and news directors’ attitudes towards the elderly in the United States. Originally published in 1997, it raises important issues of ageing in relation to the media with specific focus on the older viewer’s status as a viewing audience of the news and how they are presented in the news. This is still useful food for thought for gerontologists, mass communication researchers, social psychologists and media studies researchers.

52.95 In Stock
Television News and the Elderly: Broadcast Managers' Attitudes Toward Older Adults

Television News and the Elderly: Broadcast Managers' Attitudes Toward Older Adults

by Michael L. Hilt
Television News and the Elderly: Broadcast Managers' Attitudes Toward Older Adults

Television News and the Elderly: Broadcast Managers' Attitudes Toward Older Adults

by Michael L. Hilt

Paperback

$52.95 
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Overview

This concise survey investigates the television general managers’ and news directors’ attitudes towards the elderly in the United States. Originally published in 1997, it raises important issues of ageing in relation to the media with specific focus on the older viewer’s status as a viewing audience of the news and how they are presented in the news. This is still useful food for thought for gerontologists, mass communication researchers, social psychologists and media studies researchers.


Product Details

ISBN-13: 9781138988583
Publisher: Taylor & Francis
Publication date: 07/06/2016
Series: Routledge Library Editions: Television
Pages: 144
Product dimensions: 6.12(w) x 9.19(h) x (d)

Table of Contents

Foreword James A. Thorson Preface 1. Introduction 2. Review of Literature 3. Methodology 4. Quantitative Results 5. Qualitative Comments 6. Conclusion. Appendix: The Survey

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