Television News and the Elderly: Broadcast Managers' Attitudes Toward Older Adults

by Michael L. Hilt

Overview

This concise survey investigates the television general managers’ and news directors’ attitudes towards the elderly in the United States. Originally published in 1997, it raises important issues of ageing in relation to the media with specific focus on the older viewer’s status as a viewing audience of the news and how they are presented in the news. This is still useful food for thought for gerontologists, mass communication researchers, social psychologists and media studies researchers.

Product Details

ISBN-13:	9781135043605
Publisher:	Taylor & Francis
Publication date:	06/19/2013
Series:	Routledge Library Editions: Television
Sold by:	Barnes & Noble
Format:	eBook
Pages:	144
File size:	1 MB

About the Author

Michael L. Hilt

Table of Contents

Foreword James A. Thorson Preface 1. Introduction 2. Review of Literature 3. Methodology 4. Quantitative Results 5. Qualitative Comments 6. Conclusion. Appendix: The Survey

Editorial Reviews

A dissertation study surveying broadcasters' attitudes toward older adults, one of the major groups of television news consumers in the country. Hilt questions general managers and news directors in regards to the elderly and their issues and compares their attitudes with those of other occupational groups. Surprisingly, as evidenced by the study, older adults appear not to be as crucial an influence on television news programming as might be assumed. Annotation c. by Book News, Inc., Portland, Or.

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