Telecom Service Rollouts / Edition 1

by Rajoo Nagar

Overview

In this volume, the companies who have successfully rolled out telecom services report on what they did and why. Key features include: a post mortem of the crash year; business plans behind profitable service rollouts; discussion of how partnership can help or hinder; managing capital throughout the funding cycle; and go-to-market strategies.

Product Details

ISBN-13:	9780071391122
Publisher:	McGraw-Hill Professional Publishing
Publication date:	06/10/2002
Series:	McGraw-Hill Telecom Professional
Pages:	308
Product dimensions:	6.12(w) x 9.00(h) x 0.80(d)

About the Author

Rajoo Nagar is president of PowerTel Consulting in Cupertino, California, which provides consulting and marketing services to emerging telecommunications companies, including TeleSoft India, Telesys Software, and others. Prior to founding PTC, she served in senior marketing roles at TollBridge Technologies, Tut Systems, and PowerTel Global which she co-founded. Rajoo holds Masters degrees in Computer Science and Business Management, and was a planning engineer at Hewlett-Packard prior to entering the world of telecommunications.

Table of Contents

Preface Acknowledgments PART ONE: THE YEAR OF THE CRASH: A POSTMORTEM OF THE TELECOM CRISIS Chapter 1: We Built It and Nobody Came Chapter 2: From Bust Practices to Best Practices PART TWO: BACK TO THE FUTURE: STRATEGIES FOR SURVIVAL Chapter 3: Building a Defensible Business Chapter 4: Profitable Market Entry Strategies Chapter 5: Building an Effective Service Strategy Chapter 6: Partnerships—Effectively Working the Value Chain Chapter 7: Preparing to Launch Your Service Chapter 8: Marketing Communications—Maximizing Your Marketing Dollars PART THREE: THE NEXT GENERATION—NOT BEING LEFT WITH STRANDED CAPITAL Chapter 9: What Truly New Services and When? Chapter 10: Market Forecasts Bibliography Index