Super Sonic Logos: The Power of Audio Branding

by David Allan

Overview

This book looks at the best of the best of sonic logos from the people who gave them notes. Whether you consider them to be music to your ears or earworms, these are the ten most noteworthy sonic logos of all time and one future hall of famer. So open your computer and meet Water Werzowa the creator of the Intel logo and Brian Eno who gave Windows 95 sound.

Product Details

ISBN-13:	9781637420829
Publisher:	Business Expert Press
Publication date:	09/10/2021
Pages:	150
Product dimensions:	9.00(w) x 6.00(h) x (d)

About the Author

David Allan, PhD, is a professor of marketing at Saint Joseph's University in Philadelphia, PA. Allan has a BA in Communications from American University; an MBA in Marketing from St Joes; and a PhD in Mass Media & Communications from Temple University. He has written two books, This Note's For You on Business Experts Press and HitPlay; three book chapters, Oxford Handbook of Music and Advertising, Brick & Mortar, and Encyclopedia American Music and Culture; six case studies (David Bowie, Pepsi, JT, Taylor Swift, Beyoncé and Coca-Cola); and multiple journal articles, including JAR, JBR, and JCR. He also has a podcast called Marketing Musicology on Profcasters. Prior to academia he spent 20+ years in radio.

Editorial Reviews

Of all the distinctive sonic assets available to brands, the sonic logo is certainly one of the hardest working. In Super Sonic Logos, Allan explores these small but mighty sonic signatures. From the three notes of the NBC chime to the five notes of the Intel bong, David educates and entertains with a behind the scenes look into the history and creation of some of the most iconic sonic logos in the world. Ba da ba BA ba--I'm lovin' it.--​​​​​​​ Steve Keller, Sonic Strategy Director, Studio Resonate, SXM Media

Written in an engaging and accessible style, Allan takes a deep dive into the world of sonic branding, with a particular emphasis on sonic logos--the sound signatures that serve as the 'voice' of the brands they represent. This is formidable work of scholarship, laden with practical wisdom, and a welcome addition to the literature in this emerging area of marketing.--James J. Kellaris, Composer, musician, and Womack/Gemini, Professor of Marketing at the University of Cincinnati

From the Publisher