Super Sonic Logos: The Power of Audio Branding

by David Allan PhD

Overview

This book looks at the best of the best of sonic logos from the people who gave them notes. Whether you consider them to be music to your ears or earworms, these are the ten most noteworthy sonic logos of all time and one future hall of famer. So open your computer and meet Water Werzowa the creator of the Intel logo and Brian Eno who gave Windows 95 sound.

Remember your favorite television show or movie and say hello to Mike Post from Law and Order fame, Dr. James “Andy” Moore from THX and John Williams who scared us in Jaws…and don’t forget to honor those NBC chimes.

Keep your phone on in case you get a ring from Lance Massey on your T-Mobile or Joel Beckerman on your AT&T commercial. And if you get hungry, there’s always something from McDonald’s courtesy of Bill Lamar or a Coke from Joe Belliotti and Umut Ozaydini. Finally, pay for it all with your Raja Rajamannar’s Mastercard.

Product Details

ISBN-13:	9781637420836
Publisher:	Business Expert Press
Publication date:	07/22/2021
Series:	ISSN
Sold by:	Barnes & Noble
Format:	eBook
Pages:	154
File size:	4 MB

About the Author

David Allan, PhD, is a professor of marketing at Saint Joseph’s University in Philadelphia, PA. Allan has a BA in Communications from American University; an MBA in Marketing from St Joes; and a PhD in Mass Media&Communications from Temple University. He has written two books, This Note’s For You on Business Experts Press and HitPlay; three book chapters, Oxford Handbook of Music and Advertising, Brick&Mortar, and Encyclopedia American Music and Culture; six case studies (David Bowie, Pepsi, JT, Taylor Swift, Beyoncé and Coca-Cola); and multiple journal articles, including JAR, JBR, and JCR. He also has a podcast called Marketing Musicology on Profcasters. Prior to academia he spent 20+ years in radio.