Strategic Planning: A Practical Guide to Strategy Formulation and Execution

by B. Keith Simerson

Overview

In this book, an expert in business strategy shows how to create and evaluate a strategic plan and execute that plan successfully.

When it comes to strategic planning, B. Keith Simerson knows from experience what works and what doesn't. Strategic Planning: A Practical Guide to Strategy Formulation and Execution weaves that knowledge into a roadmap for anyone charged with creating a strategic plan, evaluating a strategic planning process, or executing resulting strategies in an effective and efficient way. Not a one-size-fits-all solution, the book offers a menu of information and options based on a broad view of strategic planning and offers correspondingly broad applicability.

The guide focuses on two major aspects of the planning process: the multitude of factors contributing to an effective strategic planning framework and the multitude of drivers and enablers of successful execution. Armed with concrete information, readers will learn to create and execute a business strategy, a personal strategic action plan, or strategies for any kind of for-profit or nonprofit organization. Specific methodologies, tools, and techniques will guide readers to successful strategy formation—and execution.

Product Details

ISBN-13:	9780313384806
Publisher:	Bloomsbury Academic
Publication date:	04/07/2011
Edition description:	New Edition
Pages:	296
Product dimensions:	6.40(w) x 9.30(h) x 1.20(d)

About the Author

B. Keith Simerson, EdD, is a management consultant, helping organizations with strategic planning, leadership development, and change enablement.

Editorial Reviews

Equal parts sage advice, checklist, and forms for strategic planning and implementation, this volume is a nearly one-stop resource for everyone from the seasoned manager to neophyte consultant in need of guidance on setting strategic direction. The book offers a broad introduction to strategic planning with an emphasis on application. Readers will find the material directly transferable into practice. . . . The volume will be a beneficial resource for anyone tasked with developing a strategic plan or organizing a strategic planning session. . . . Highly recommended.” —Choice

From the Publisher