Strategic Management / Edition 13

Strategic Management / Edition 13

ISBN-10:
0078029295
ISBN-13:
9780078029295
Pub. Date:
01/19/2012
Publisher:
McGraw-Hill Professional Publishing
ISBN-10:
0078029295
ISBN-13:
9780078029295
Pub. Date:
01/19/2012
Publisher:
McGraw-Hill Professional Publishing
Strategic Management / Edition 13

Strategic Management / Edition 13

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Overview

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout Strategic Management, 13e. This thirteenth edition of Strategic Management has a refined message and a new subtitle: Planning for Domestic & Global Competition. This new edition is specially designed to accommodate the needs of strategy students worldwide in our fast-changing twenty-first century. The authors complement the focus on strategic planning for success within U.S. borders with unprecedented attention on how U.S. firms can leverage their domestic success by forming international partnerships and can achieve international success by becoming actively involved in global trade. These are exciting times, and they are reflected in this book. The new edition includes NEW or revised chapter material, 30 NEW cases, and dozens of NEW illustrations.


Product Details

ISBN-13: 9780078029295
Publisher: McGraw-Hill Professional Publishing
Publication date: 01/19/2012
Pages: 976
Product dimensions: 8.20(w) x 10.10(h) x 1.60(d)
Age Range: 18 Years

About the Author

Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.

The Endowed Chair in Strategic Management and entrepreneurship at Villanova University. In 2004, he was the Distinguished Visiting Professor at ITAM in Mexico City. Previously, Professor Pearce was the Eakin Endowed Chair in Strategic Management at George Mason University and a State of Virginia Eminent Scholar. He received the 1994 Fulbright U.S. Professional Award, which he served at INTAN in Malaysia. Dr. Pearce has taught at Penn State University, West Virginia University, the University of Malta as the Fulbright Senior Professor in international Management, and at the University of South Carolina where he was Director of Ph.D. Programs in Strategic Management. He received a Ph.D. degree in Business Administration and Strategic Management from the Pennsylvania State University.

Table of Contents

PART ONE: Overview of Strategic Management

Chapter 1 Strategic Management

PART TWO: Strategy Formulation

Chapter 2 Company Mission

Chapter 3 Corporate Social Responsibility and Business Ethics

Chapter 4 The External Environment

Chapter 5 The Global Environment

Chapter 6 Internal Analysis

Chapter 7 Long-Term Objectives and Strategies

Chapter 8 Business Strategy

Chapter 9 Multibusiness Strategy

PART THREE: Strategy Implementation, Control, and Innovation

Chapter 10 Implementation

Chapter 11 Organizational Structure

Chapter 12 Leadership and Culture

Chapter 13 Strategic Control

Chapter 14 Innovation and Entrepreneurship

PART FOUR: Cases

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