Strategic Alliances as Social Facts: Business, Biotechnology, and Intellectual History / Edition 1

Strategic Alliances as Social Facts: Business, Biotechnology, and Intellectual History / Edition 1

by Mark De Rond, Anne Huff
ISBN-10:
0521811104
ISBN-13:
9780521811101
Pub. Date:
06/19/2003
Publisher:
Cambridge University Press
ISBN-10:
0521811104
ISBN-13:
9780521811101
Pub. Date:
06/19/2003
Publisher:
Cambridge University Press
Strategic Alliances as Social Facts: Business, Biotechnology, and Intellectual History / Edition 1

Strategic Alliances as Social Facts: Business, Biotechnology, and Intellectual History / Edition 1

by Mark De Rond, Anne Huff

Hardcover

$78.99
Current price is , Original price is $78.99. You
$78.99 
  • SHIP THIS ITEM
    Qualifies for Free Shipping
  • PICK UP IN STORE
    Check Availability at Nearby Stores
  • SHIP THIS ITEM

    Temporarily Out of Stock Online

    Please check back later for updated availability.


Overview

Strategic alliances are generally analyzed as planned and rational developments with clearly measurable outcomes in traditional management textbooks. Mark de Rond argues that such a view is unrealistic. Instead, he emphasizes the social dimension and the importance of the individuals involved inside alliances. Based on in-depth case studies of three major biotechnology alliances, the book combines insights from social theory and intellectual history with more mainstream strategic management literature. It provides a thought-provoking analysis that appeals to the reflective professional as well as academic researchers.

Product Details

ISBN-13: 9780521811101
Publisher: Cambridge University Press
Publication date: 06/19/2003
Edition description: New Edition
Pages: 230
Product dimensions: 6.34(w) x 9.29(h) x 0.83(d)

About the Author

Mark de Rond is Lecturer in Enterprise Studies at the Judge Institute of Management Studies, University of Cambridge.

Table of Contents

Foreword A. Huff; Preface: By way of introduction; 1. Paradoxes of alliance life; 2. The context of drug discovery; 3. Case study 1: Rummidgen and plethora; 4. Case study 2: Cambiogen and plethora; 5. Case study 3: Bionatura and pflegum-courtal; 6. Putting two and two together: Revisiting theory and practice; 7. Strategy, structure, and structuration: The general in the particular; 8. The hedgehog and the fox: The particular in the general; 9. The legitimacy of messiness; Appendix: A few words on methodology.
From the B&N Reads Blog

Customer Reviews