Spa Business Strategies: A Plan for Success / Edition 2

by Janet D'Angelo

Overview

Spa Business Strategies: A Plan for Success uses thought-provoking questionnaires, practical examples and targeted worksheets guiding the reader through each facet of business development. It covers important business topics such as the need to develop a clear vision and solid business plan; understanding demographics and identifying their target market; finding the best location or purchasing an existing spa business; planning the physical space or the architecture and design of their spa; purchasing products and equipment; technology and computer systems; developing key marketing tools and strategies; analyzing sales and productivity data; promoting retail and service sales, developing excellent communication and customer service skills, managing customer and employee relations; using financial management tools and compensation strategies that will help them to maintain their business and manage day to day operations at maximum efficiency.

Product Details

ISBN-13:	9781435482098
Publisher:	Cengage Learning
Publication date:	06/19/2009
Edition description:	New Edition
Pages:	412
Product dimensions:	8.00(w) x 9.00(h) x 0.70(d)

Table of Contents

1. What Is Your Vision? 2. The Spa Business. 3. Getting Down to Business. 4. Purchasing a Day Spa. 5. Architecture and Design of Your Spa. 6. Purchasing Professional Products and Equipment. 7. Techno-Savvy: Using Communication Systems in the Spa. 8. Marketing Your Spa. 9. Presentation Is Everything. 10. Sales and Service. 11. Maintaining Your Business.