Social Content Marketing for Entrepreneurs

by James M. Barry

Overview

This book will provide a practical overview of how digital content, social media, and search engine optimization work together in driving website traf c and sales leads. The goal is to educate readers on the new mindset and social tech-nologies required to drive this traffic in a timely and non-intrusive way. Readers will benefit from a comprehensive but succinct overview of how social networking, search friendly blogging, trustworthy content, contextually-targeted online campaigns, and mobile marketing techniques are trans-forming companies that embrace inbound marketing. Unlike books that cover social media one platform or technology at a time, Social Content Marketing for Entrepreneurs is organized for readers to master elements of strategy in the order of their implementation. In so doing, it will help order the steps of professionals in the midst of launching new digital marketing initiatives as well as students tasked with completing social media marketing plans.

Product Details

ISBN-13:	9781631572128
Publisher:	Business Expert Press
Publication date:	12/30/2014
Edition description:	New Edition
Pages:	200
Product dimensions:	6.00(w) x 8.90(h) x 0.50(d)

About the Author

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