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Title: Media Selling: Television, Print, Internet, Radio / Edition 4, Author: Charles Warner
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Media Selling: Television,…
by Charles Warner, Warner
Explore Series
Paperback $81.00
Title: World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories / Edition 1, Author: David Meerman Scott
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World Wide Rave: Creating…
by David Meerman Scott
Hardcover $22.95
Title: Optimizing AdWords: A Guide to Using, Mastering, and Maximizing Google AdWords / Edition 1, Author: Paige Miller
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Optimizing AdWords: A Guide to…
by Paige Miller
Paperback $63.99
Title: Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World / Edition 1, Author: Curtis P. Haugtvedt
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Online Consumer Psychology:…
by Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch
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Paperback $125.00
Title: Body Panic: Gender, Health, and the Selling of Fitness, Author: Shari L. Dworkin
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Body Panic: Gender, Health,…
by Shari L. Dworkin, Faye Linda Wachs
Paperback $30.00
Title: Advertising Campaign Planning, Author: Avery
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Advertising Campaign Planning
by Avery
Paperback $49.95
Title: Social Media Strategy: Marketing and Advertising in the Consumer Revolution, Author: Keith A. Quesenberry
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Social Media Strategy:…
by Keith A. Quesenberry
Paperback $56.00
Title: Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget / Edition 1, Author: Kevin J. Clancy
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Uncover the Hidden Power of…
by Kevin J. Clancy, David Lloyd
Paperback $95.00
Title: Research in Media Promotion / Edition 1, Author: Susan Tyler Eastman
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Research in Media Promotion /…
by Susan Tyler Eastman
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Hardcover $180.00
Title: Advertising 2.0: Social Media Marketing in a Web 2.0 World, Author: Tracy L. Tuten
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Advertising 2.0: Social Media…
by Tracy L. Tuten
Paperback $35.00
Title: Harvesting Minds: How TV Commercials Control Kids, Author: Roy F. Fox
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Harvesting Minds: How TV…
by Roy F. Fox
Hardcover $95.00
Title: Broadcast/Broadband Copywriting / Edition 8, Author: Peter B. Orlik
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Broadcast/Broadband…
by Peter B. Orlik
Paperback $185.00
Title: Underwriting 101: Selling College Radio / Edition 1, Author: Shyrl L. Plum
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Underwriting 101: Selling…
by Shyrl L. Plum
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Paperback $49.99
Title: The Sponsor: Notes on Modern Potentates / Edition 1, Author: Erik Barnouw
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The Sponsor: Notes on Modern…
by Erik Barnouw
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Paperback $58.99
Title: The New Ad Media Reality: Electronic Over Print / Edition 1, Author: Barton C. White
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The New Ad Media Reality:…
by Barton C. White
Hardcover $95.00
Title: The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation / Edition 1, Author: Joe Plummer
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The Online Advertising…
by Joe Plummer, Stephen D. Rappaport, Taddy Hall, Robert Barocci
Hardcover $38.00
Title: Global Advertising Practice in a Borderless World / Edition 1, Author: Robert Crawford
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Global Advertising Practice in…
by Robert Crawford, Linda Brennan, Lukas Parker
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Paperback $54.95
Title: Advertising Media Planning, Seventh Edition / Edition 7, Author: Roger Baron
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Advertising Media Planning,…
by Roger Baron, Jack Z. Sissors
Hardcover $109.00
Title: Radio Active: Advertising and Consumer Activism, 1935-1947 / Edition 1, Author: Kathleen M. Newman
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Radio Active: Advertising and…
by Kathleen M. Newman
Paperback $34.95
Title: An Advertiser's Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium / Edition 1, Author: Andrew Ingram
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An Advertiser's Guide to…
by Andrew Ingram, Mark Barber
Hardcover $71.00

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