Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach

by D Beirman, D. Beirman, R. Buckley

Overview

Tourism everywhere is vulnerable to changes in public perception. When news about an earthquake, a violent conflict or a contagious disease in a distant location hits the television, tourists cancel holidays.
The September 11, 2001, terrorist attack against the United States impacted on airlines and tourist destinations worldwide, as did subsequent attacks on tourists. These events highlight the importance or destination crisis management for the global tourism industry.
Experienced tourism marketer and trainer, David Beirman, has created a guide to crisis management for tourism operators and offices. He provides detailed case studies of different types of crises from around the world, with analyses of the strengths and weaknesses of the approach taken by tourism managers.
This is an invaluable reference for tourism managers anywhere in the world, and a useful resource for tourism students.

Product Details

ISBN-13:	9780851997292
Publisher:	CAB International North America
Publication date:	08/28/2003
Series:	Cabi Series
Pages:	304
Product dimensions:	6.87(w) x 9.25(h) x 0.70(d)

About the Author

Director of the Israel Government Tourism Office for Australia, New Zealand and the South West Pacific, and founding Chair of the Eastern Mediterranean Tourism Association

Editorial Reviews

"A must-read book for those in the industry, related associations and various levels of government as they consider how to pro-actively deal with the potential for future crisis related to tourism."—Journal of Vacation Marketing

"An extremely practical and useful guide to understanding the management dynamics of crisis conditions in a number of countries and across a range of crisis initiators. This work should be in the arsenal of anyone seriously involved in the travel and tourism industry."—John Koldowski, Pacific Asia Travel Association

From the Publisher