Resorts: Management and Operation / Edition 2

by Robert Christie Mill

Overview

Effectively Develop and Manage a Resort Property—Revised and Updated

In recent years, the definition of "resort" has expanded to include any facility that provides recreation and entertainment in combination with lodging. Revised and updated for these changes, Resorts: Management and Operation, Second Edition covers both new trends, like the increasing popularity of timeshares and cruise ships, and tried-and-true businesses like ski areas, golf resorts, spas, and casinos. The book provides a comprehensive look at how today's industry classifies, develops, markets, and manages these various properties.

In addition to covering new growth areas in the resort field, this Second Edition also features a wide range of resources for learning, including:

• New chapters on cruise ships, specialty resorts, and casinos, highlighting the newest trends in the industry
• New resort case studies in each chapter
• Expanded coverage on spas, pools, and indoor waterparks
• Quick Getaway sidebars, showing practical examples and applications of theories discussed in the book
• Updated statistics throughout the text that reflect the latest industry information
• Enhanced discussions of the importance of developing facilities from an environmentally conscious and business-smart perspective so that the integrity of the natural base is maintained

Students on their way to a career in resorts, as well as professionals seeking to update or improve their understanding of the business, will find Resorts: Management and Operation, Second Edition the key to success in this exciting industry.

Product Details

ISBN-13:	9780471747222
Publisher:	Wiley
Publication date:	10/05/2007
Edition description:	REV
Pages:	504
Product dimensions:	7.50(w) x 9.30(h) x 1.30(d)

About the Author

Robert Christie Mill is the author of Resorts: Management and Operation, 3rd Edition, published by Wiley.

Read an Excerpt

Click to read or download

Table of Contents

Foreword.
Preface.
Acknowledgments.
RECREATIONAL FACILITIES.
Resorts: An Introduction.
The Resort Guest.
Recreational Amenities: Development and Management.
Design Principles.
Mountain-Based Resorts.
Water-Based Resorts.
Golf- and Tennis-Based Resorts.
OPERATIONS AND MANAGEMENT.
Marketing the Resort Experience.
Resort Operations.
Resort Economics.
GUEST ACTIVITY PROGRAMMING.
Guest Activity Programming and Format.
Program Management and Evaluation.
SPA Development and Operations.
The Future of Resorts.
Index.

Editorial Reviews

This text provides students and professionals with essential information on resort-specific issues, focusing on recreational facilities, lodging/food and beverage, and guest activities. It explains the relationship between the natural resource base and the development of recreational facilities, discusses the operational and logistical challenges that resort managers face, and demonstrates the development of revenue-producing activities based on demographic and psychographic factors. Coverage encompasses ski areas, golf and tennis resorts, spas, theme parks, and gaming. Mill teaches in the School of Hotel, Restaurant, and Tourism Management at the University of Denver. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Booknews