New Strategies for Educational Fund Raising / Edition 1

by Michael J. Worth professor, Nonprofit Mana

Overview

In this sequel to the highly respected and practical 1993 book on fund raising, Worth and his group of authoritative contributors cover areas that did not even exist in this field in 1993, including the concepts of "principal gifts" and "benchmarking." They adapt strategies from Worth's earlier book and introduce many new ones to meet current challenges and take advantage of new opportunities. Comprising 31 chapters divided into ten logical parts, the authors provide a complete picture of this field, which is so important to leaders in higher education. Beginning with a strong base of knowledge, the authors then discuss topics ranging from raising funds from individuals; creating the campaign (accounting, long-range planning, leadership, the mission, kickoff); corporate and foundation support; traditions of giving; managing and supporting development programs; ethical concerns; and trends for the future.
Michael Worth gives a great deal of attention to the environment in which those responsible for advancement in higher education have to work today. The book addresses new areas in the field that didn't exist when Worth wrote his first edition of this book in 1993. For example, the use of financial instruments in the planning of gift giving are more sophisticated, and business techniques have been tapped to improve management of programs and measurement of success. Part II of the book describes the underlying foundations of educational fund raising in three chapters, each written by an expert contributor. This section of the book describes the base of knowledge in the field (theory and research) and discusses the institutional plan and its relationship to the goals and objectives of the institution. Part V, covers corporate and foundation support, which is based on reasoned strategies and business plans and goals rather than on altruism and emotion, which can often be the foundation for individual giving. The book also includes a glossary and a selective bibliography.

Product Details

ISBN-13:	9781573565189
Publisher:	Rowman & Littlefield Publishers, Inc.
Publication date:	11/30/2002
Series:	ACE/Praeger Series on Higher Education
Edition description:	New Edition
Pages:	448
Product dimensions:	6.64(w) x 9.77(h) x 1.13(d)
Lexile:	1410L (what's this?)

About the Author

MICHAEL J. WORTH is Professor of Nonprofit Management at the George Washington University, Washington, D.C. He was Vice President for Development and Alumni Affairs at the George Washington University from 1983 to 2001.

Table of Contents

Preface
Introduction: New Strategies for a New Age by Michael J. Worth
The Development Function
Defining Institutional Advancement, Development, and Fund Raising by Michael J. Worth
Elements of the Development Program by Michael J. Worth
The Historical Overview by Michael J. Worth
Foundations of Educational Fund Raising
The State of Fund-Raising Theory and Research by Kathleen S. Kelly
Academic Planning as the Foundation for Advancement by Jon S. Dellandrea and Adel S. Sedra
The Roles of Key Individuals by Sara L. Patton
Raising Funds From Individuals
The Annual Giving Program by Fritz W. Schroeder
Major Gift Programs by David R. Dunlop
Principal Gifts by Frank D. Schubert
Planned Giving by Ronald E. Sapp and Peter K. Kimball
The Campaign
Campaigning in the New Century by William P. McGoldrick and Paul A. Robell
Corporate and Foundation Support
New Patterns of Corporate Support by D. Chris Withers
New Patterns of Foundation Support by Marianne Jordan
Traditions of Giving
The Impact of Demographics by Judith E. Nichols
Women as Philanthropists by Andrea Kaminski
Giving Traditions of Minority Communities by Joanne B. Scanlan and John Abrahams
International Fund Raising by Scott G. Nichols
Special Institutional Settings
Institutionally-Related Foundations in Public Colleges and Universities by Curtis R. Simic
Raising Funds for Independent Schools by James M. Theisen and Patricia King Jackson
Raising Funds for Community Colleges by Susan K Kubik
Raising Funds for a Professional School Within an University by Linda G. Steckley
Managing and Supporting Development Programs
Structuring and Managingthe Development Office by Robert R. Lindgren
Prospect Research and Prospect Management by Eric Siegel
Development Information Systems by Gail Ferris
Benchmarking Accountability, and Measuring Performance by James M. Langley
Development and Other Fields
The Role of Public Relations in Fund Raising by Roger L. Williams
The Role of Alumni Relations in Fund Raising by Charles H. Webb
The Development and the Business Office by Ruth Constantine and Karin Lee George
The Development Profession
The State of the Profession by Eugene R. Tempel and Matthew J. Beem
Ethical Issues in Educational Fund Raising by Jake B. Schrum
Legal Trends Affecting Philanthropy by Bruce R. Hopkins
Conclusion: Issues and Perspectives by Michael J. Worth
Glossary
For Further Reading
Index

Editorial Reviews

Approximately once each decade a book is published that can best be thought of as a handbook of education fund raising. New Strategies for Educational Fund Raising is a worthy successor to earlier volumes.

Journal of Higher Education

Approximately once each decade a book is published that can best be thought of as a handbook of education fund raising. New Strategies for Educational Fund Raising is a worthy successor to earlier volumes.

The Journal Of Higher Education